Williamsburg Premium Outlets Directory (Everything To Know Before A Visit)

“Williamsburg Premium Outlets has a fantastic selection of stores with incredible deals. The staff is friendly and the atmosphere is great for shopping!”

– Jessica A.


“I visited on a weekend and found some amazing prices on high-end brands. The place is clean, well-organized, and easy to navigate. Highly recommend it!”

– Mark T.


Williamsburg Premium Outlets Directory Overview

Williamsburg Premium Outlets is a shopper’s paradise located in beautiful Williamsburg, Virginia. Offering a mix of well-known brands and discounted prices, this outlet mall is perfect for both casual shoppers and fashion enthusiasts. The mall features over 135 stores, including popular retailers such as Adidas, Calvin Klein, Michael Kors, and Kate Spade New York, among many others. This variety ensures that every shopper can find something that suits their style and budget.

The layout of the outlet is open and accessible, making it easy to navigate through the different stores. You can stroll through the outdoor walkways while enjoying the pleasant atmosphere. The architecture of the outlets blends well with the historical charm of Williamsburg, providing a unique shopping experience that is enjoyable for everyone.

The shopping experience is further enhanced by the variety of amenities available. There is ample parking, making it convenient for visitors. Shoppers can use strollers and wheelchair rentals, ensuring that the outlet is accessible to families and individuals with mobility challenges. The customer service desk offers assistance and information for all your shopping needs.

Overall, the Williamsburg Premium Outlets provide not just a shopping experience, but a great outing destination for families, friends, and solo travelers alike. With its array of stores and visitor-friendly services, it is a must-visit location for anyone in the area.

How to Plan a Visit To Williamsburg Premium Outlets Directory

Planning a visit to Williamsburg Premium Outlets can be exciting, especially with all the shopping opportunities available. To make the most out of your trip, consider the following tips. First, check the outlet’s opening hours to plan your day accordingly. The outlets are open from 10:00 AM to 8:00 PM from Monday to Thursday, extending to 9:00 PM on Fridays and Saturdays, and opening later at 11:00 AM on Sundays.

Next, creating a shopping list before you arrive can help streamline your visit. With over 135 stores, it can be easy to get overwhelmed. Knowing what specific items or brands you are looking for can save time and ensure you find exactly what you need. Additionally, research any current sales or promotions on the outlet’s website to maximize your savings. Many stores offer exclusive deals and coupons that can be found online.

Consider the time of year when planning your visit. Weekdays tend to attract fewer crowds compared to weekends, making for a more relaxed shopping experience. If you are looking to avoid larger crowds, especially during holiday seasons or major sales, visiting on a weekday could be advantageous. Early morning visits right when the outlets open can also provide a quieter shopping environment.

Don’t forget to dress comfortably, as you may be walking around for several hours. Wearing comfortable shoes is advisable, particularly if you are planning to shop extensively or if you have kids with you. Bring a reusable shopping bag as well to help reduce waste and make it convenient to carry your purchases.

What to Do During a Visit to Williamsburg Premium Outlets Directory

During your visit to Williamsburg Premium Outlets, there’s much more to enjoy than just shopping! Firstly, take a moment to unwind and disconnect. Among the numerous advantages of outlet shopping is the opportunity to browse through diverse stores at a leisurely pace. Check out the various stores and brands, from high-end fashion to sports gear, to find unique items at lower prices.

Next, make sure to explore the food options available. The outlets feature a range of food courts and dining choices. Whether you’re in the mood for Auntie Anne’s Soft Pretzels, Ben & Jerry’s ice cream, or a comforting meal at Sbarro or Subway, there’s something for everyone to satisfy their taste buds. You can grab a bite and fuel up for more shopping.

If you are visiting with family, consider taking advantage of stroller rentals for young children or wheelchair rentals for those who may need extra assistance while shopping. This amenity can greatly enhance the comfort and enjoyment of your shopping experience.

Another fun activity during your visit could be to participate in seasonal events that the outlets might host. Many outlets plan special events throughout the year, such as holiday themes and local festivals, which can add a festive atmosphere to your shopping adventure.

Lastly, remember to take breaks during your shopping journey, especially if you are visiting with children. Finding a comfortable spot to sit down for a few moments can make your experience more enjoyable and allows everyone to rest before diving back into shopping.

When To Visit Williamsburg Premium Outlets Directory

The best time to visit Williamsburg Premium Outlets hinges largely on your personal shopping preferences and schedule. If you prefer a quieter shopping atmosphere, weekdays are ideal. Monday through Thursday typically sees less foot traffic, allowing visitors to browse the stores without the hustle and bustle that comes with weekends.

However, if shopping during weekends suits your schedule, be aware that you might encounter larger crowds, particularly during sales events or holidays. If you must visit on the weekend, consider going early in the morning when the outlets first open to experience a less crowded environment.

Planning your visit during seasonal sales can also enhance your experience significantly. The outlets often hold major sales around holidays like Black Friday, Labor Day, and Memorial Day as well as back-to-school sales. Visiting during these promotional periods can lead to significant discounts, allowing you to make the most of your shopping budget.

Amenities and Facilities in Williamsburg Premium Outlets Directory

Williamsburg Premium Outlets focus on providing visitors with numerous amenities and facilities that enhance the overall shopping experience. Comfort and convenience are prioritized at this outlet mall, catering to families, individuals, and groups alike. Visitors can find ATMs located throughout the property to ensure easy access to cash when making purchases.

The outlets feature a food court that hosts a range of dining options, providing visitors with various choices to satisfy their hunger while shopping. From quick bites to sit-down meals, there’s something for everyone’s taste. Having these dining options available adds a layer of convenience, allowing shoppers to refuel without having to leave the premises, which is especially important for families with children.

Accessibility is also a key consideration at Williamsburg Premium Outlets. Stroller and wheelchair rentals are available, making the space easily navigable for everyone. For families with young children, stroller rentals add convenience to navigate through the shopping complex efficiently, while wheelchair rentals ensure that everyone, regardless of mobility needs, can enjoy a comfortable experience.

Additionally, the outlet mall is designed to be friendly for all visitors. There are clean and well-maintained restrooms throughout the property, providing essential facilities to enhance visitor comfort. For those requiring assistance or guidance during their visit, the customer service desk stands ready to help with inquiries, store directories, and other information to enrich the shopping experience.

Tips to Consider During a Visit To Williamsburg Premium Outlets Directory

Plan Your Shopping List

Before you arrive at the outlets, it’s beneficial to have a shopping list. With numerous stores available, knowing what items you wish to purchase can help you navigate the mall efficiently. This allows you to focus your time and energy on the stores that carry what you need.

Additionally, having a list can avoid impulse buys that can easily occur with so many tempting products on display. By prioritizing categories such as clothing, shoes, or home goods, you can better streamline your shopping experience.

Dress Comfortably

When visiting Williamsburg Premium Outlets, prioritize comfort in your attire. You will likely be walking a lot, so opt for shoes that provide good support. The shopping environment is primarily outdoor, so dressing in layers can also be beneficial due to fluctuating temperatures throughout the day.

Wearing comfortable clothes will ensure that you remain at ease while shopping and can freely move between stores without feeling restricted. You want your experience to be enjoyable, so dressing appropriately will facilitate this.

Utilize Available Discounts and Coupons

Take advantage of any discounts or coupons available before you arrive at the outlets. Many stores at the outlet often provide exclusive deals that can be found on their websites or through the Williamsburg Premium Outlets site. Consider subscribing to store newsletters that sometimes offer welcome discounts to first-time shoppers.

Using these discounts strategically can enhance your shopping experience and help you maximize your savings. Additionally, inquire about any loyalty programs or incentives that individual stores may offer during your visit.

How to Get to Williamsburg Premium Outlets Directory

Williamsburg Premium Outlets is conveniently located off Route 199, with the entrance accessible via Richmond Road in Williamsburg, Virginia. The address for the outlets is 5715-62A Richmond Road, Williamsburg, VA 23188-1984. If driving, ample parking is available, making it easy to find a spot upon arrival. Visitors can also use the Williamsburg Area Transit Authority’s Route 2, commonly referred to as the Blue/Richmond Rd route, for easy public transit access.

What People are Saying


“I loved the variety of stores at Williamsburg Premium Outlets. You can find something for everyone here, and the discounts are fantastic!”– Melissa G.


“Great selection of brands and really good outlet prices. I will be back for my holiday shopping!”– Timothy H.


“The atmosphere is very nice, and the staff is super friendly. I found some great deals on shoes!”– Cassandra R.


“I had a great time shopping here with my family. Lots of good food choices for our break!”– Brian K.


“Easy to navigate and plenty of stores to choose from! I love that it’s an outdoor shopping experience.” – Angela S.


“The cleanliness of this outlet was impressive, and there were no long lines. A pleasant shopping day!”– David Q.


Nearby Attractions to Check Out

Colonial Williamsburg

Just a short drive from the outlets, Colonial Williamsburg presents a fascinating glimpse into American history. This living history museum recreates an 18th-century town where visitors can experience something unique. The streets are lined with historic buildings, stores, and taverns, all staffed with interpreters in period clothing, bringing history to life.

Visitors can participate in various tours, demonstrations, and interactive activities that engage the whole family. You can stroll through the streets, dine at authentic taverns, or even participate in historical reenactments, making this a fantastic educational outing for all ages.

Address: Colonial Williamsburg, Williamsburg, VA.

Busch Gardens Williamsburg

Experience thrills and entertainment at Busch Gardens Williamsburg, an amusement park that is not far from the Premium Outlets. Known for its beautiful landscaping and unique European themes, this park mixes exciting rides with cultural experiences. Families can enjoy roller coasters, live performances, and a variety of dining options, making it an entire day affair.

Whether visiting for the rides or the shows, Busch Gardens has something for everyone and is a great complement to a shopping trip at the outlets.

Address: 1 Busch Gardens Blvd, Williamsburg, VA.

Water Country USA

For those looking to cool off during the warmer months, Water Country USA is the perfect destination. This is the largest water park in the Mid-Atlantic region and has a host of exhilarating slides, lazy rivers, and family-friendly attractions. Guests can easily spend an entire day splashing around and soaking up the sun at this water-filled amusement park.

It is a great way to relax and unwind after a day of shopping at the outlets while providing hours of fun and entertainment for families. Water Country USA hosts various events and offers a range of food options to keep you fueled throughout the day.

Address: 176 Water Country Pkwy, Williamsburg, VA.

Final Thoughts

Williamsburg Premium Outlets offer an enjoyable and fulfilling shopping experience for everyone, from fashion enthusiasts to families. With an extensive range of stores, dining options, and family-friendly amenities, it is a must-visit destination in Virginia. Planning your visit will make the most out of your shopping trip, and nearby attractions provide excellent opportunities for entertainment and education.

If you are thinking about exploring other attractions in the area, there is much more to see beyond just shopping. Whether you are interested in historical sites, amusement parks, or relaxing at a water park, Williamsburg has something for everyone. Before you go, check the local events and promotions that may be happening during your visit to enhance your experience at the Williamsburg Premium Outlets.

If you want to dig deeper into your travel options, consider checking out some wonderful articles on The Tourist Checklist for more ideas on beautiful places to visit in Virginia and beyond.