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“The Alliant Energy Center is an amazing venue! The staff was helpful, and the facilities were clean and well-maintained. I attended a trade show there, and it was a great experience.”

– Michael S.


“I love attending concerts at the Veterans Memorial Coliseum. The atmosphere is electric, and the sound quality is fantastic!”

– Emily R.


Alliant Energy Center Overview

The Alliant Energy Center is a multi-building event complex sprawling over 164 acres, located at 1919 Alliant Energy Center Way, Madison, Wisconsin. This impressive venue sits at the gateway of downtown Madison, making it highly accessible and well-located for visitors arriving from nearby regions. Its strategic positioning is just off the Beltline Highways 12 and 18, coupled with proximity to John Nolen Drive, further enhances the convenience for visitors.

Owned and operated by Dane County, the Alliant Energy Center features several key buildings that cater to a wide range of events. The complex includes the expansive Exhibition Hall, covering 255,000 square feet, which is specifically designed for trade shows, banquets, and various events. Attendees often appreciate the vastness of this hall, which allows for ample space and spectacular arrangements for various shows and exhibitions. The center’s size accommodates large crowds and grand displays, making it an ideal choice for organizers seeking impactful event spaces.

The centerpiece arena of the complex is the Veterans Memorial Coliseum, which has a seating capacity of 10,000. This thoughtfully designed arena is not only suitable for concerts but also for sports events and other engagements. Its versatile nature has made it a favorite for both performers and audiences alike. The seating arrangement provides an intimate setting that enhances the experience, allowing attendees to connect with performers in an exciting way.

Another notable feature of the Alliant Energy Center is Willow Island, a sprawling outdoor space of 29 acres that serves as a venue for festivals, concerts, and outdoor events. The charming green space is perfect for those wanting to enjoy the beauty of nature while attending a gathering. Additionally, the New Holland Pavilions provide outdoor areas well suited for corporate events, festivals, and concerts in a spacious and adaptable setting.

For visitors who want comfortable accommodations, the Clarion Suites at Alliant Energy Center offers a connected, all-suite hotel. It has 140 guest rooms that are linked to the Exhibition Hall via a climate-controlled walkway. This is especially beneficial for event attendees who prefer to stay close to the venue. The hotel standards ensure that guests enjoy a pleasant stay with comfortable amenities and a strategic location.

How to Plan a Visit to Alliant Energy Center

Planning a visit to the Alliant Energy Center is straightforward and enjoyable, thanks to its well-organized structure. To begin with, it is essential to keep an eye on the Events Calendar available on the Alliant Energy Center website. This calendar provides updates on all upcoming events, allowing visitors to choose the events that spark their interest. From trade shows to concerts, the array of options ensures there is something for everyone throughout the year.

Once you have picked the event you wish to attend, consider booking tickets in advance, especially for high-demand performances and shows. This step not only guarantees your entry but may also provide access to better seating options. For various events, ticket purchasing options are available on platforms like Ticketmaster and the venue’s official website. Be sure to check for any promotional offers or group discounts.

Preparing for your visit also involves coordinating travel to the Alliant Energy Center. If you are driving, be aware that the complex provides over 5,800 paved and well-lit parking spots. A nominal fee is charged for parking, which typically is $8 per car. Parking allows for same-day reentry, so if you plan to explore downtown Madison or nearby attractions during your visit, you can easily leave and return without hassle. For visitors using public transportation, check local bus routes and schedules to ensure a smooth arrival.

It’s recommended to arrive early on the day of your event. This gives you ample time for parking, checking in, and getting settled. It also allows time to explore the venue and familiarize yourself with the layout. The various buildings and attractions within the Alliant Energy Center can be quite extensive, and knowing where everything is will enhance your experience.

While visiting, make sure to also review any event-specific rules or safety protocols that may be in place. Following these guidelines ensures a smooth experience for everyone and keeps the atmosphere enjoyable for all attendees.

What to Do During a Visit to Alliant Energy Center

A visit to the Alliant Energy Center offers more than just attending events. The complex’s extensive facilities allow for a diverse range of activities that cater to visitors with different interests. If you are attending a trade show, make sure to spend time exploring various exhibitors and vendors. Many shows feature interactive exhibits that provide a hands-on experience. Don’t hesitate to engage with presenters; they often have essential insights and information that can be beneficial.

If you are visiting for a concert or sports event at the Veterans Memorial Coliseum, take the time to enjoy the lively atmosphere before the show begins. The adrenaline in the air is palpable, and you can soak in the excitement as fellow attendees gather. Depending on the nature of your event, you may even find pre-event entertainment to enjoy, such as fan zones or merchandise booths.

Outdoor enthusiasts will appreciate the beautifully landscaped Willow Island. If the weather permits, consider taking a stroll through these refreshing surroundings, relax on the grass, or snap some beautiful pictures as you bask in the outdoors. It serves as perfect respite during breaks throughout lengthy events.

For those looking to combine their visit with local experiences, head into downtown Madison, which is only a short drive away. You can explore Capitol Square, visit the Wisconsin State Capitol, enjoy local cuisine at restaurants, or visit one of the many museums in the area. This way, your visit to the Alliant Energy Center is paired with a sense of community exploration and cultural engagement.

Overall, taking part in activities beyond the event can create a holistic experience that encapsulates the energy of Madison. Whether through engaging with vendors, enjoying the outdoor space, or exploring nearby attractions, a visit to the Alliant Energy Center can be both entertaining and enriching.

When To Visit Alliant Energy Center

The timing of your visit to the Alliant Energy Center can greatly enhance your experience. As noted earlier, the center hosts a variety of events throughout the year, with certain times being busier than others. Generally, weekends tend to be the most vibrant days, as many events are scheduled during this time to attract the greatest audience. If you plan on attending a specific event, it is essential to check the event calendar for precise dates and times.

Seasonal timing can also affect your visit. Spring and summer are popular seasons for outdoor events at Willow Island, including music festivals and fairs. The pleasant weather creates an enjoyable backdrop and attracts larger crowds, enhancing the festive atmosphere. Plan your visit accordingly if you enjoy lively gatherings and the enjoyment of outdoor experiences.

Autumn also presents an exciting time for events, particularly agricultural shows that showcase local produce, arts and crafts fairs, and community gatherings. If you are interested in local culture and traditions, visiting during this season can provide a taste of the community’s vibrant spirit.

Some guests may prefer quieter times to visit, especially if they are looking to engage with the facilities without the overwhelming crowds. Weekdays can often be less crowded, especially mid-week. If you are planning a visit during a trade show, consider attending during the daytime rather than during peak hours in the evening when crowds are at their highest. This allows you to have a more personal experience, interactions with vendors, and overall flow without much interruption.

Amenities and Facilities in Alliant Energy Center

Visitors to the Alliant Energy Center will be pleasantly surprised by the wide range of amenities and facilities available throughout the complex. This comprehensive list of features ensures that every visitor has a comfortable and enjoyable experience during their time at the center.

Among the most notable facilities is the Exhibition Hall. The sheer size of the hall allows for a multitude of events to take place, from trade shows to banquets. The well-designed space can be configured in various ways to accommodate any event, providing the necessary equipment, tools, and amenities needed for event organizers. With audio-visual capabilities and advanced technology, exhibitors can create compelling presentations and engaging experiences for attendees.

The Veteran Memorial Coliseum hosts many events, including concerts, sports, and community gatherings. Its versatile design ensures excellent acoustics and expansive views from any seat. Fans appreciate the comfortable seating and available amenities, including refreshment stands and restrooms, ensuring that event-goers have all their needs met while enjoying their chosen activities.

Willow Island serves as a scenic outdoor area that is equipped to handle festivals and events and provides a charming environment for a multitude of celebrations. The island is enhanced with walking paths, seating areas, and lush greenery, making it a scenic spot to unwind during events or enjoy evening live music.

The New Holland Pavilions cater to outdoor and indoor events alike, making them a perfect choice for everything from festivals to corporate gatherings. These pavilions feature built-in amenities tailored to ensure that attendees remain comfortable and engaged.

Accessibility features are also prominently integrated within the Alliant Energy Center’s design. The building is wheelchair accessible, with ample accommodations for those in need. Additionally, the center has well-lit parking areas with over 5,800 available spots. The convenient and inclusive infrastructure ensures that every guest can navigate the venue comfortably, regardless of any special needs.

Tips to Consider During a Visit to Alliant Energy Center

Arrive Early

When planning your visit to the Alliant Energy Center, one critical piece of advice is to arrive early. Whether you are attending a concert, trade show, or any event, being early provides a myriad of advantages. It allows you to navigate the parking area without the stress of long lines and competing for the best parking spots. Once arrived at the center, you can take the necessary time to go through security measures and find your way to the right entrance.

This early arrival can open up opportunities to explore the exhibition layouts or engage in pre-event activities. Many events offer fun activities or vendors to interact with before the main event starts. Arriving early gives you a chance to soak up the overall atmosphere, which can enhance your overall experience during your stay.

Check the Weather

Particularly if you plan to spend time at Willow Island or attending outdoor events, checking the weather is essential. Wisconsin’s weather can be unpredictable, and being dressed for the weather ensures your comfort throughout the day. Consider wearing layered clothing so you can adjust easily based on the weather conditions. Preparing for rain or sudden temperature changes is wise, ensuring your visit remains enjoyable regardless of conditions.

Stay Hydrated and Nourished

Attending events can quickly lead to long hours of standing or walking, especially if the event is bustling with activities. Therefore, staying hydrated and nourished is essential. Make sure to drink plenty of water and consider bringing snacks for long events, particularly trade shows, which can span several hours. Alternatively, check out the concessions at the venue. The various food stands typically offer local flavors and snacks that can keep your energy levels up during your visit. Be prepared to take breaks as needed, ensuring a comfortable and enjoyable experience.

How to Get to Alliant Energy Center

Getting to the Alliant Energy Center is straightforward, thanks to its prime location near downtown Madison. If you’re driving, you can easily access the center from the Beltline Highways 12 and 18. Use local roads to reach your destination as GPS and mapping services provide accurate directions to the address.

For visitors arriving via public transportation, Madison offers an extensive bus system that can connect you to the Alliant Energy Center from various locations around the city. Many local buses operate routes that include stops at the event complex, providing a convenient and cost-effective transportation option. Be sure to check local bus schedules and plan your journey accordingly.

The Alliant Energy Center’s address is 1919 Alliant Energy Center Way, Madison, Wisconsin, 53713, United States.

What People are Saying


“The Alliant Energy Center is a great place for events! I recently attended a flower show, and I loved every moment! It was well organized, and the staff was friendly.” – Patricia L.


“I attended a concert, and the sound quality was amazing! The staff guided us well, and I would love to come back for another event.” – Steve H.


“The layout of the Exhibition Hall is absolutely perfect. I attended a trade show, and the arrangements were fabulous!” – Angela P.


“Excellent venue! The pavilions are beautiful, and they hold fantastic events! I highly recommend exploring Willow Island.” – Warren T.


“I had a great time at the Alliant Energy Center, and I appreciated the cleanliness of the facilities! The experience was enjoyable from start to finish.” – Linda K.


“Easy access to the center, ample parking, and friendly staff all contributed to a wonderful experience.” – Ethan G.


Nearby Attractions to Check Out

Olin Park and Turville Point Conservation Park

Located a mere five-minute drive from the Alliant Energy Center, Olin Park and Turville Point Conservation Park provide an excellent retreat for nature lovers and outdoor enthusiasts. Olin Park features picturesque views of downtown Madison, along with a peaceful atmosphere that is perfect for picnicking, jogging, or walking. Nature trails wind through the park, allowing guests to explore the beautiful native landscape and spot wildlife.

Turville Point Conservation Park offers trails that connect to the scenic shores of Lake Monona, with opportunities for fishing and other outdoor activities. The serene environment is perfect for those looking to escape the hustle and bustle of city life. Visitors can also enjoy delightfully scenic views of the surrounding area, making it an ideal place to unwind after an event at the Alliant Energy Center.

Address: 1156 Olin Turville Ct, Madison, WI 53715, United States.

Capitol Square

Capitol Square is another fantastic nearby attraction, just five minutes away from the Alliant Energy Center. It is home to the iconic Wisconsin State Capitol, which holds stunning architecture and is open for free tours. Visitors can take part in guided tours to explore the artistic details and history of this significant building. In addition to the Capitol, the surrounding area boasts a variety of museums, boutiques, and an array of restaurants serving local cuisine.

The square often hosts farmer’s markets, festivals, and shopping events throughout the year, providing an engaging atmosphere for visitors. Whether you enjoy exploring regional foods, local artistry, or historical sites, Capitol Square showcases the vibrant culture of Madison.

Address: 2 E Main St, Madison, WI 53703, United States.

University of Wisconsin – Madison

The prestigious University of Wisconsin – Madison lies near the Alliant Energy Center and serves as an excellent location for visitors interested in educational experiences. The university offers guided tours of its charming campus and numerous cultural events throughout the school year. Visitors can explore the university’s beautiful libraries, academic halls, and outdoor spaces, perfect for taking a leisurely stroll.

This university is also home to the Kohl Center, where sporting events and concerts regularly occur. The mix of academic and entertainment events provides a great option for visitors to expand their experience while in the area.

Address: 500 Lincoln Dr, Madison, WI 53706, United States.

Final Thoughts

The Alliant Energy Center is a premier destination for events in Madison, Wisconsin, clearly catering to a wide range of interests. Whether you are attending a concert, trade show, or community festival, the comprehensive facilities and beautiful settings of the center provide an enjoyable experience.

Planning your visit involves checking the event calendar, arriving early, and being aware of amenities, which enhances the overall interaction. With ample parking facilities, ease of access, and accessibility, it invites one and all to partake in its offerings. Surrounding attractions like Olin Park, Capitol Square, and the University of Wisconsin – Madison add layers of depth to your visit, allowing you to engage with the local community.

Overall, whether you’re a Madison resident or a visitor new to the area, the Alliant Energy Center offers something for everyone. The myriad of events found here, coupled with the positive reviews from visitors, hint at the magic that awaits. To explore more topics or attractions within the region, consider discovering places to visit in Wisconsin or uncovering scenic weekend road trips. Embrace the journey and enjoy vibrant experiences that extend beyond the Alliant Energy Center.