Vidlers (Everything To Know Before A Visit)

“Vidler’s is a treasure trove! I could spend hours wandering through all the unique items and nostalgic finds. It’s like stepping into a time capsule!”

– Jenna L.


“If you are in East Aurora, Vidler’s is a must! It’s the perfect spot for families and anyone looking for that old-fashioned shopping experience.”

– Mike T.


Vidlers Overview

Vidler’s 5 & 10 is an extraordinary variety store located in East Aurora, New York. With more than 95 years of history, it is not just a store, but a beloved local icon. Often referred to as the largest 5 & 10 cent variety store in the world, it covers a staggering area across four connected buildings and two floors. In total, Vidler’s boasts over 75,000 distinct items, making it a popular destination for both locals and visitors alike.

The store offers an eclectic range of products that span various categories, ensuring that there is something for everyone. From vintage candy and specialty kitchen gadgets to unique toys and collectibles, you’ll find treasures waiting to be discovered at every turn. The atmosphere adds to its charm, as the wooden floors and nostalgic displays evoke a sense of warmth and familiarity. Seasonal displays often bring in unique themes or events, delighting shoppers with fresh new experiences during each visit.

Notably, the store features an old-fashioned candy counter, which is a particular hit among children and nostalgic adults longing for those sweet, bygone days. Visitors can also enjoy freshly popped popcorn from a traditional 10¢ popcorn machine, giving them a truly immersive shopping experience. This old-world charm combined with modern conveniences helps maintain a warm, inviting environment for all guests.

Shopping at Vidler’s can easily become a half-day adventure, as many customers find themselves lost in its expansive aisles. On average, most shoppers spend around 1 to 2 hours browsing the vast selection of merchandise, while some even extend their visits as they explore all the unique finds and colorful displays located throughout the store. The friendly and knowledgeable staff are always on hand to assist and provide suggestions, further enhancing the enjoyable shopping experience.

Accessible to everyone, Vidler’s ensures that all patrons feel welcomed. The store is handicap accessible, and there is ample parking available for groups, including motorcoach parking. This makes it a great destination for tour groups and families looking for a unique day-trip experience. Whether it’s buying a gift for a loved one, picking up a special treat from the candy counter, or simply reliving childhood memories, Vidler’s 5 & 10 offers an outing that appeals to the whole family and is well worth a visit.

How to Plan a Visit To Vidlers

Planning a visit to Vidler’s is half the fun, as it allows you to get excited about the extensive offerings available. Before heading to this massive variety store, consider checking their website for the latest updates on operational hours and any special events or promotions being held. Vidler’s is generally open seven days a week, offering plenty of opportunities for a visit.

As you plan your trip, it may be wise to set aside at least a few hours to fully explore everything Vidler’s has to offer. Remember that many visitors end up spending longer than expected, captivated by the vast selection. If you’re making a day of it, consider traveling with family or friends, as having companions will enhance the overall experience. Share in the excitement of discovering unique finds together, and enjoy browsing through the various sections.

Another suggestion is to consider visiting during weekdays if you prefer a quieter experience. Weekends can be busier, especially during peak shopping times, but they can also be vibrant and lively. If you don’t mind a little bustle, weekends are typically when the store has special displays and events, making for a festive shopping atmosphere.

While in East Aurora, you might want to plan some time for nearby eateries or attractions after your visit to Vidler’s. There are plenty of local restaurants that offer delightful meals, from casual to fine dining, all within walking distance. Being centrally located, Vidler’s serves as a great launching point for additional activities in the area, whether you want to grab lunch at a local cafe or enjoy some fresh pastries from a nearby bakery.

Before setting out, ensure you have your shopping bags ready, as you may find far more than you initially intended to purchase. Whether you’re on the lookout for a vintage toy, a unique kitchen gadget, or a delicious treat from the candy counter, being prepared is the key to an enjoyable shopping spree.

What to Do During a Visit to Vidlers

Upon entering Vidler’s, the adventure truly begins. The store’s design makes it easy to want to explore every nook and cranny. Start by wandering through aisles lined with colorful displays of vintage toys, antique decorations, and amusing knick-knacks. Every aisle offers a surprise, boasting items from decades past and imaginative novelties of today.

Your visit wouldn’t be complete without indulging in a treat from the well-loved old-fashioned candy counter. With a variety of sweets reminiscent of childhood, you’re bound to find something that triggers sweet memories. Grab a bag of popcorn from the 10¢ popcorn machine—it’s a fun thematic snack that adds to the charm of your adventure.

As you browse, take your time to fully absorb each section. Look for nostalgic items and quirky gifts that are perfect for friends or family back home. It could be the ideal place to discover unique gifts that are hard to find elsewhere. You’ll come across everything from greeting cards to specialty kitchen gadgets, and possibly even some unusual gadgets that may prompt laughter or astonishment.

Seasonal displays and special promotions add an ever-changing element to the shopping experience. Whether it is featuring costumes and props from popular movies during the holiday season or other seasonal themes, each visit can offer something unique. Make sure to keep an eye out for new items that are added frequently to see the latest treasures the store has to offer.

Take your time wandering through the store, as every corner presents the chance to discover something nostalgic. Many visitors find themselves reminiscing about items from their childhood or even finding items they never knew they needed. Don’t be shy about asking staff members for assistance—they’re knowledgeable and friendly, and can point you toward any hidden gems. The store is designed to encourage exploration, fostering a sense of adventure as shoppers lose themselves in its multitude of offerings.

When To Visit to Vidlers

Choosing the right time to visit Vidler’s can greatly enhance your shopping experience. Each season breathes new life and themes into the store. If you enjoy the festive atmosphere, holiday seasons are particularly magical at Vidler’s, as enchanting decorations and themed merchandise celebrate the season. During this time, the store brims with creativity, showcasing unique gifts and holiday items that really make it feel like a winter wonderland.

If you prefer quieter shopping environments, consider planning your visit during weekdays or during off-peak hours. Early mornings or later in the afternoons tend to be less crowded, allowing you the freedom to explore at your own pace without feeling rushed. This might be especially enjoyable if you’re looking to browse leisurely or if you have specific items in mind that you want to focus on.

Summer months also provide a unique opportunity to experience seasonal displays and events, appealing to both families and visitors on vacation. Vidler’s is a family-friendly destination that often draws in curious tourists or summer vacationers in search of fun shops to explore. Families can take advantage of school breaks and plan outings that include a visit to this charming variety store.

The special events organized by Vidlers can signal great moments to visit. These events often include unique seasonal promotional activities that can create an even more lively atmosphere. Keep an eye on their website for specific event announcements, ensuring you won’t miss something special happening during your visit.

In summary, while Vidler’s is a delightful destination any time of year, considering seasonal themes and crowd levels can help you craft the most enjoyable experience possible. Whether you seek a bustling atmosphere adorned with holiday cheer or a peaceful afternoon of treasure hunting, there is no bad time to explore the wonders of Vidler’s.

Amenities and Facilities in Vidlers

Vidler’s embraces the importance of excellent amenities and facilities, ensuring that all shoppers feel comfortable during their visit. The expansive store layout is designed to be very welcoming, with wide aisles that allow for easy navigation, making it accessible for families with strollers, individuals with mobility issues, and everyone in between.

For those traveling in groups, particularly motorcoach groups, Vidler’s offers dedicated parking for buses that can accommodate up to 100 people. This attribute enhances accessibility and convenience for tour operators and groups planning visits, allowing for smooth and organized arrivals. The store is entirely handicap accessible, allowing every guest to enjoy the shopping experience without barriers.

Another attractive feature of Vidler’s is the old-fashioned candy counter, which serves as one of the highlights for both the young and the young at heart. The nostalgic feel of being able to select candies can add another layer of fun to your visit and serves as a delightful treat while you shop.

Inside, the warm and inviting atmosphere is complemented by friendly and helpful staff who are always present to assist shoppers. Whether you need help locating a specific item, have questions about a product, or simply want recommendations, the staff’s enthusiastic customer service is a significant contributor to the overall experience at Vidler’s. It’s common to find store employees sharing their knowledge about merchandise or engaging in friendly conversations with visitors.

In addition to the extensive range of products housed within the store, Vidler’s occasionally organizes events or themed displays that add vibrancy. That can include feature items that coincide with the holiday season or other unique showcases, really making each visit special. Being able to experience these variations keeps returning customers engaged and curious about what they’ll find on their next visit.

Tips to Consider During a Visit To Vidlers

Arrive with a Shopping List

Having a shopping list can help you maximize your time at Vidler’s. Given the expansive variety of items present, it can be easy to get distracted by the colorful displays. A shopping list ensures you can focus on what you need while still leaving room to explore for unexpected treasures. It can also help you avoid impulse buying too much candy or other miscellaneous items, though you will likely want to grab a few extras regardless!

This list can also serve as a fun family activity before visiting. Determine what everyone is looking for, ensuring that each person feels included in the adventure. When children have their items to look out for, it can turn the visit into a fun scavenger hunt

Bring Your Family or Friends

Visiting Vidler’s can be a fantastic outing, especially when shared with family or friends. Having companions to explore the store with adds a social aspect to the experience, allowing you to share thoughts and laughter as you discover unique items together. Some people even enjoy making it a memorable family tradition to visit every few months—each visit can feel fresh and exciting thanks to the wide variety of offerings.

For larger groups, consider planning in advance, especially if you’re coming on a bus or coach. This can help ensure everyone stays together and enjoys the visit without any fuss.

Take Your Time Exploring

Lastly, take your time while exploring Vidler’s. The store is designed to encourage leisurely browsing, and many visitors find themselves lost in the charm of the various sections. Enjoy every moment spent in this unique shopping experience; allow yourself to be surprised by what you might discover around the corner. Each visit can yield something unexpectedly delightful, so try not to rush through your experience.

In conclusion, by following these tips, you can make the most of your visit to Vidler’s 5 & 10, ensuring a memorable outing filled with delightful discoveries.

How to Get to Vidlers

Getting to Vidler’s 5 & 10 is quite straightforward. Located right in the heart of East Aurora, New York, the store is easily accessible via local roadways and highways. If you’re driving from the Buffalo area, you can expect a short commute of around 30 minutes depending on traffic. Make sure to take the NY-400 S highway, which leads directly to East Aurora.

For those traveling from farther away or not driving, public transportation options are also available. Check the local bus schedules for services connecting to East Aurora, or consider rideshare services for a convenient option. Additionally, the store was designed with accessibility in mind, so those with mobility concerns can easily navigate to and within Vidler’s.

The store’s address is 676 – 694 East Main Street, East Aurora, NY 14052, making it a central and convenient stop for anyone exploring the area.

What People are Saying


“I could spend all day in Vidler’s! So many awesome finds and a great candy selection!”– Emily R.


“Best variety store around, it’s become a staple for our family outings! Always something new! – Sam J.


“A nostalgic trip down memory lane! I love bringing my kids here—they have just as much fun as I did!” – Kevin W.


“The staff is super friendly, and I always leave with something memorable.” – Sarah L.


“This store has everything you’d want to find in a 5 and 10! It brings back wonderful memories!” – Mark A.


“Must-visit if you’re in the area. You’ll find unique gifts and treats you won’t get anywhere else.” – April T.


Nearby Attractions to Check Out

Knox Farm State Park

Located just a short drive from Vidler’s, Knox Farm State Park is a beautiful 633-acre park that offers visitors the chance to explore historic landscapes and picturesque trails. The park features walking and hiking paths, allowing visitors to fully appreciate the natural beauty of the area while learning about the significant Knox family estate.

This park is perfect for outdoor enthusiasts looking to enjoy nature, or families wanting a peaceful spot for a picnic after visiting Vidler’s. The expansive green space is well-kept and makes for an excellent ending to an enjoyable day.

Address: Knox Road, East Aurora, NY 14052

Local Dining Options

After an adventure at Vidler’s, there are numerous local dining options perfect for filling those hungry bellies. Noted eateries include Griffin’s Gastropub, which offers a cozy atmosphere and delicious dishes; Rick’s On Main, known for its classic American fare; and Bar Bill Tavern, famous for its chicken wings. These restaurants cater to a range of tastes—whether you’re in the mood for an upscale dining experience or casual fare, there’s something for everyone.

Grab a bite to eat after shopping, explore local offerings, and discover delicious Buffalo-style dishes that make dining in East Aurora a treat.

Address: East Main Street, East Aurora, NY 14052

Elm Street Bakery

After a hearty meal, consider stopping by the Elm Street Bakery, a popular local spot renowned for its delightful pastries and seasonal goods. This bakery is well-loved in the community, known for its artisanal quality and freshly baked items that tempt any sweet tooth. Visitors often rave about the croissants and cookies, making it a fine way to conclude your day!

This charming bakery is an easy stroll from Vidler’s, offering the perfect post-shopping indulgence to wrap up your visit to East Aurora.

Address: 102 Elm St, East Aurora, NY 14052

Final Thoughts

Vidler’s 5 & 10 stands as a treasured landmark in East Aurora, New York, celebrated for its vast collection of unique items and retro charm. The store represents a delightful way to connect with local history while providing a distinctive shopping experience that captivates all who visit. With an inviting and nostalgic atmosphere, it is no wonder that so many individuals and families have made it a favorite destination over the years.

Whether you’re in for a casual visit or planning a day trip with friends and family, Vidler’s offers an enjoyable adventure filled with discovery. Combining a shopping spree with a little bit of history and community engagement truly makes for a memorable day. Be sure to check out some of the nearby attractions and local dining while in East Aurora to enhance your experience even further.

For more information on various fun destinations across the country, you might find interest in exploring some of the best places to visit, or even consider a journey to best weekend getaways. Wherever you go, we hope your future adventures are just as exciting as a trip to Vidler’s!