Matsuyama is a charming city located on Shikoku Island in Japan. Known for its beautiful landscapes and rich culture, it offers visitors a variety of fun experiences. Whether you’re interested in historical sites, hot springs, or stunning views, Matsuyama has something for everyone. From ancient castles to relaxing onsens, there’s always something new to enjoy in this vibrant city.
In this guide, we will be sharing some of the top activities and attractions that make Matsuyama special. You’ll learn about local foods, beautiful parks, and unique landmarks that you won’t want to miss. Get ready to find out what makes this city a great place to visit!
Things to Do in Matsuyama
1. Visit Matsuyama Castle
Matsuyama Castle is a symbol of the city’s rich history. Built in 1602, it sits atop a hill offering stunning views of the surrounding area. The castle features impressive stone walls and traditional architecture that visitors can explore.
You can stroll through the castle grounds and take in the beautiful cherry blossoms in spring. Inside, exhibits showcase the history of the castle and artifacts from the samurai era. Don’t miss the panoramic views from the top of the castle tower.
The castle’s tranquil gardens provide a perfect spot for relaxation. Enjoy the scenery or take photos of the historic structures. The combination of nature and history is captivating.
Guided tours are available for those who want to learn more about the castle’s significance. The knowledgeable guides share fascinating stories about the era when the castle was a fortress of power.
This landmark is a must-see for history buffs and those looking to appreciate beautiful architecture in Matsuyama.
Address: 1 Marunouchi, Matsuyama, Ehime 790-0008, Japan.
2. Relax at Dogo Onsen Honkan
Dogo Onsen Honkan is Japan’s oldest hot spring bathhouse. It has been a popular destination for relaxation since the 19th century. The beautiful wooden architecture and serene atmosphere make it a perfect place to unwind.
As you enter, you feel the warm, inviting vibe. The onsen features various baths with soothing mineral waters, known for their healing properties. You can choose between public baths or private rooms for a more intimate experience.
Don’t forget to sip on the famous Dogo Onsen tea served at the café inside. It’s a treat you won’t want to miss. The relaxing ambiance is enhanced by the pleasant scents of natural oils.
After your bathing experience, explore the quaint shops and cafes nearby. Enjoy souvenir shopping or tasting local delicacies as you stroll through the charming streets.
A visit to Dogo Onsen Honkan is perfect for anyone seeking peace and tranquility in Matsuyama.
Address: 5 Dogo Yunomachi, Matsuyama, Ehime 790-0836, Japan.
3. Explore Bansuiso
Bansuiso is a stunning villa that showcases exquisite architecture and gardens. Originally built as a guesthouse in 1900, the site features both Western and Japanese design elements. Walking through the beautifully landscaped gardens is a serene experience.
Inside, the villa is elegantly decorated with traditional furnishings. Visitors can learn about its historical significance while admiring the detailed craftsmanship. Each room tells a story about the era and the design influences of the time.
The gardens surrounding Bansuiso are equally inspiring. They incorporate stone pathways, ponds, and seasonal flowers, inviting visitors to enjoy a leisurely stroll. It’s an ideal spot for photography and relaxation.
Be sure to visit the tea room, where you can experience the art of traditional tea ceremonies. It adds a cultural touch to your visit and enhances the overall atmosphere of tranquillity.
Bansuiso is a must-visit for those who appreciate art, architecture, and the beauty of serene landscapes.
Address: 7-1, Matsuyama, Ehime 790-0802, Japan.
4. Discover Ishite-ji Temple
Ishite-ji Temple is the 51st temple in the Shikoku pilgrimage. It’s a spiritual haven with stunning architecture and serene surroundings. This temple dates back to the 8th century and hosts many devotees seeking peace.
Visitors can walk through the temple grounds, adorned with lush greenery and traditional structures. The tranquil atmosphere allows for reflection and meditation. Each building within the complex has its own unique significance.
Don’t overlook the chance to climb to the main hall. The path is lined with beautiful sculptures and offers rewarding views upon reaching the top. It’s a small hike that enhances your spiritual experience.
The temple also hosts various festivals throughout the year, showcasing local traditions and culture. Joining these celebrations can deepen your connection with the community.
Ishite-ji Temple is a peaceful escape that offers a taste of Japan’s spiritual heritage.
Address: 1-2 Ishite-cho, Matsuyama, Ehime 790-0016, Japan.
5. Stroll along Okaido Shopping Street
Okaido Shopping Street is a bustling area filled with shops, cafes, and local delights. This lively street offers a unique blend of traditional and modern experiences. As you walk, you’ll find something that piques your interest.
From clothing boutiques to souvenir shops, the variety is extensive. Don’t forget to sample street food from vendors offering local specialties. Takoyaki and sweet treats like taiyaki are usually favorites among visitors.
The street also features historical buildings, adding character to the shopping experience. Look for hidden gems and unique items to take home as souvenirs. It’s the perfect spot for those who enjoy exploring local shops.
Many shops offer seasonal discounts, so it’s worth spending an afternoon here. The vibrant atmosphere is contagious, making it a great place to people-watch and soak up the local culture.
Okaido Shopping Street is not just about shopping; it’s about experiencing the soul of Matsuyama.
Address: 3-1 Okaido, Matsuyama, Ehime 790-0001, Japan.
6. Check out the Bocchan Wind-Up Clock
The Bocchan Wind-Up Clock is a quirky landmark in Matsuyama. This mechanical clock has a charming design and plays a tune every hour. It’s a fun sight, especially for families and children.
As the clock strikes, animated figures come to life, capturing the attention of onlookers. Watching this spectacle is entertaining and creates a festive atmosphere in the area.
Located near the Okaido Shopping Street, it’s a convenient stop during your exploration of the city. Take a moment to enjoy the show and capture some memorable photos with friends or family.
Nearby, you’ll find cozy cafes where you can relax after watching the clock. Enjoy a cup of coffee or a sweet treat while soaking in the lively surroundings.
The Bocchan Wind-Up Clock is a must-see attraction that adds a playful charm to your visit to Matsuyama.
Address: 2-3-1 Okaido, Matsuyama, Ehime 790-0001, Japan.
7. Dive into Meiji History at Saka no Ue no Kumo Museum
The Saka no Ue no Kumo Museum immerses visitors in the Meiji-era history of Japan. The museum showcases art, literature, and historical artifacts. Its engaging exhibits provide a deep understanding of cultural changes during this important period.
As you walk through the museum, various displays highlight the innovation and modernization happening in Japan during the Meiji era. Photographs, literature, and sculptures enrich the visitor experience.
Interactive exhibits invite guest participation, making it a fun place for all ages. Learn about influential figures and their impact on Japan’s development through multimedia presentations.
After touring the museum, relax in the adjacent gardens. They provide a peaceful retreat where you can enjoy nature and reflect on what you’ve learned.
This museum is a treasure for those interested in Japan’s history, particularly the transformative Meiji period.
Address: 3-1 Niyama-cho, Matsuyama, Ehime 790-0002, Japan.
8. Experience the Matsuyama Private Customizable Half-Day Tour
The Matsuyama Private Customizable Half-Day Tour offers a personalized experience for visitors. You can choose your own itinerary based on your interests. Whether it’s culture, food, or nature, this tour caters to all preferences.
Your knowledgeable guide will accompany you, providing insights and stories about each location. This interactive experience allows you to explore places at your own pace.
Popular highlights include Matsuyama Castle, Dogo Onsen, and local shops. However, you can request off-the-beaten-path destinations too. It’s a fantastic way to create lasting memories tailored just for you.
Many visitors appreciate the convenience of a private tour. It offers flexibility and avoids the hustle of larger group tours. You can spend as much time as you want at each location.
Exploring Matsuyama in this way makes your visit truly special and memorable.
Address: Matsuyama, Ehime, Japan (departure point varies by booking).
9. Guided Walk through Ishiteji Pilgrimage Experience
The Ishiteji Pilgrimage Experience takes you through the beautiful landscapes surrounding Matsuyama. Guided walks offer a glimpse into the spiritual journey of pilgrims who travel to the 51st temple of Shikoku’s pilgrimage.
As you walk, your guide shares fascinating stories about the history of the pilgrimage and its significance. The serene paths lined with nature provide a peaceful atmosphere for reflection and gratitude.
You will encounter temples, shrines, and historic markers along the route, offering deep insights into the cultural heritage. Many pilgrims join the journey for both spiritual upliftment and physical exercise.
At the end of the walk, enjoy a local meal together with your group. It’s a great way to connect with others and share laughter over traditional dishes.
The Ishiteji Pilgrimage Experience is rewarding for anyone seeking adventure and spiritual connection in Matsuyama.
Address: Departs from Ishiteji Temple, 1-2 Ishite-cho, Matsuyama, Ehime 790-0016, Japan.
10. Ride the Takashimaya Ferris Wheel
The Takashimaya Ferris Wheel offers breathtaking panoramic views of Matsuyama. Located near the center of the city, it provides a fun activity for families and couples alike. The wheel reaches a height of 100 meters, making the views spectacular.
As you ascend, you can see Matsuyama Castle, Dogo Onsen, and the Seto Inland Sea. It’s an excellent opportunity for photography, especially during sunset when the city lights come alive.
Each cabin is spacious and comfortable, accommodating groups of various sizes. You can relax and enjoy the scenic ride while learning about the landmarks from your guide.
The Ferris wheel is often illuminated at night, creating a romantic ambiance. Consider visiting after dark for a magical experience under the stars.
Riding the Takashimaya Ferris Wheel is a delightful way to appreciate the beauty of Matsuyama from above.
Address: 1-10 Misonocho, Matsuyama, Ehime 790-0000, Japan.
11. Visit Isaniwa Shrine
Isaniwa Shrine is a serene spiritual site nestled in Matsuyama. Dedicated to the deity of health and long life, the shrine attracts visitors seeking blessings. Its picturesque architecture and tranquil surroundings create a peaceful atmosphere.
As you walk through the shrine’s grounds, you’ll see beautiful pathways lined with stone lanterns and trees. The peaceful ambiance encourages reflection and meditation. Many visitors find solace here, immersing themselves in the spiritual vibe.
During your visit, witness local rituals and ceremonies. The fascinating practices provide insight into Japanese culture and spirituality. The staff welcomes visitors and offers information about the shrine’s significance and history.
Consider participating in the purification ritual. It’s a memorable way to connect with the traditions of Japanese spirituality.
Isaniwa Shrine is a must-visit for those interested in experiencing the spiritual heritage of Matsuyama.
Address: 6-2 Isaniwa-cho, Matsuyama, Ehime 790-0065, Japan.
12. Explore the Ruins of Yuzuki Castle in Dogo Park
The ruins of Yuzuki Castle offer a glimpse into Matsuyama’s historical past. Located in Dogo Park, this site provides beautiful views and a sense of tranquility. As you wander, you can imagine life at the castle long ago.
The castle ruins are surrounded by lush greenery and walking paths. In spring, the cherry blossoms bloom, adding charm and beauty to the area. Picnicking here is popular among visitors, offering a perfect spot to relax.
Visitors can find informative signs detailing the history of the castle and its significance during the Edo period. It’s a lovely blend of nature and education, ideal for families and history enthusiasts.
Nearby, you’ll discover inviting cafes and shops where you can try local snacks. Don’t forget to stop by for a refreshing drink or traditional sweets during your visit.
The ruins of Yuzuki Castle, set against the backdrop of Dogo Park, is a beautiful and historically rich experience.
Address: 1-1 Dogo Koen, Matsuyama, Ehime 790-0046, Japan.
13. Admire the Cherry Blossoms at Matsuyama Castle
Cherry blossoms at Matsuyama Castle are a breathtaking sight during late March to early April. As the blossoms bloom, the castle transforms into a picturesque landscape. Locals and tourists flock to the area to witness this stunning natural event.
Walking through the grounds under the cherry blossom trees creates an enchanting atmosphere. The combination of traditional Japanese architecture and beautiful pink flowers makes for fantastic photography opportunities.
Many visitors enjoy hanami, which is a traditional Japanese picnic under the cherry trees. Bringing a blanket and enjoying snacks is a delightful experience while surrounded by beauty.
Supported by the castle walls, the cherry blossoms provide a perfect backdrop for family gatherings and romantic dates. This seasonal attraction brings happiness to all who visit.
Don’t miss the chance to see Matsuyama Castle and its cherry blossoms in full bloom; it’s a highlight of any spring visit to the city.
Address: 1 Marunouchi, Matsuyama, Ehime 790-0008, Japan.
14. Taste Local Delicacies like Jakoten
Trying local delicacies like jakoten is a must during your Matsuyama visit. Jakoten is a unique fish cake made from minced fish and seasoned with various spices. It’s a popular snack that locals cherish.
You can find jakoten at food stalls, markets, and local restaurants throughout the city. The crispy texture and savory flavor make it an irresistible treat. Pair it with some dipping sauce for an added punch!
Sampling different varieties helps you appreciate the local culinary craftsmanship. Some places even offer fresh versions hot off the grill, ensuring the best flavor.
Besides jakoten, Matsuyama boasts other specialties like mikan (citrus fruit) and fresh seafood. Exploring local eateries opens the door to true Matsuyama flavors.
Don’t leave without indulging in jakoten; it’s a delicious culinary experience that captures the essence of Matsuyama.
Address: Various locations throughout Matsuyama, Ehime, Japan.
15. Sample the Refreshing Ehime Mikan Juice
Ehime mikan juice is a sweet and refreshing drink you must try while in Matsuyama. Known for its bright flavor and quality, mikan (citrus) is a local specialty. The juice captures the essence of this juicy fruit.
Many cafes and markets offer freshly squeezed mikan juice, often made right in front of you. The vibrant orange color and sweet aroma make it irresistible. It’s a perfect way to cool off on a warm day!
Sampling mikan juice not only satisfies your taste buds but also supports local farmers. Many drinks are made from organically grown local fruit, contributing to sustainability.
You can also purchase mikan juice to take home as a souvenir. It’s a wonderful way to remember your time in Matsuyama and brings a taste of Japan back with you.
Don’t miss this delightful drink; it’s a refreshing highlight of any Matsuyama visit!
Address: Various locations throughout Matsuyama, Ehime, Japan.
16. Discover the Historical Significance of Jokoji Temple
Jokoji Temple is a significant site that showcases gorgeous gardens and rich history. The temple dates back over 1,200 years and is part of the Shikoku pilgrimage. Its serene atmosphere welcomes visitors seeking tranquility.
Walking through the temple grounds, you’ll encounter beautifully landscaped gardens filled with seasonal flowers. The calm vibes promote reflection and appreciation for nature’s beauty.
Inside, explore the temple’s artifacts and learn about its historical context. Jokoji Temple’s staff often provide guided tours, sharing fascinating stories of the temple’s evolution over the centuries.
Participating in local ceremonies or rituals can deeply enhance your understanding of Japanese culture. It’s an inviting way to connect with the spiritual aspects of the temple.
Jokoji Temple is a hidden gem that provides not just beauty but also a rich history worth exploring in Matsuyama.
Address: 1050 Kurakiyama, Matsuyama, Ehime 799-2431, Japan.
17. Wander through Shiroyama Park
Shiroyama Park offers picturesque walking paths and stunning lookout points. This expansive park is not only a site of natural beauty but also of historical significance. It’s a perfect spot for relaxation and exploration.
Throughout the park, lush greenery and vibrant flowers create a vibrant atmosphere. Hiking up to the viewpoints rewards you with breathtaking panoramas of Matsuyama City and the Seto Inland Sea.
The park is family-friendly, equipped with playgrounds and picnic areas. Enjoy a leisurely stroll or have a family outing amidst nature. Don’t forget to pack a picnic to enjoy at one of the scenic spots!
Shiroyama Park is especially beautiful during cherry blossom season when the trees blossom into a stunning display of pink. Visiting then creates special memories you won’t forget.
Wandering through Shiroyama Park allows you to unwind and appreciate the beauty of Matsuyama.
Address: 1-1 Shiroyamacho, Matsuyama, Ehime 790-0007, Japan.
18. Visit Airy Promenade
Airy Promenade is a scenic walkway known for its artistic installations and beautiful views. This pedestrian-friendly area encourages leisurely strolls while appreciating public art and the surrounding nature. Locals and tourists alike enjoy this refreshing escape in the heart of the city.
As you walk along the promenade, you’ll encounter colorful art pieces created by local artists. These installations add vibrancy to the area and reflect the cultural identity of Matsuyama.
Airy Promenade also offers stunning views of the Seto Inland Sea. Taking in the sea breeze while enjoying the artwork creates a unique sensory experience that’s relaxing and inspiring.
Many visitors appreciate the seating areas along the path, ideal for resting while enjoying the scenery. It’s also a great spot for people-watching or sharing stories with friends.
Exploring the Airy Promenade adds a delightful touch to your Matsuyama itinerary, blending art, nature, and culture.
Address: Matsuyama, Ehime, Japan.
19. Explore the Ehime Prefectural Museum of Art
Ehime Prefectural Museum of Art showcases an impressive collection of Japanese art, including contemporary works. Housed in a modern building, the architecture itself invites exploration and appreciation. Art enthusiasts will find this museum to be an inspiring destination.
The museum offers a diverse range of exhibitions, from traditional paintings to modern installations. Many works highlight local artists and the region’s cultural significance. Regularly changing exhibitions keep the experience fresh and engaging.
Visitors can also enjoy special events, workshops, and guided tours. These activities encourage deeper connections with the art and the artists themselves.
The museum’s café offers delicious snacks and beverages, perfect for taking a break. Enjoy refreshments while reflecting on the art you witnessed during your visit.
The Ehime Prefectural Museum of Art is an enriching experience for art lovers and those curious about Japan’s artistic evolution.
Address: 2-1 Tamagawa, Matsuyama, Ehime 790-0068, Japan.
20. Experience Traditional Japanese Theater at Matsuyama Municipal Ballet
The Matsuyama Municipal Ballet offers captivating performances that showcase traditional Japanese theater. The productions blend dance, music, and storytelling. Each performance uniquely represents Japan’s rich cultural heritage.
Visitors can witness various theatrical forms, including Kabuki and Noh, which are key elements of Japan’s performing arts. The splendid costumes and traditional music enhance the overall experience.
Attending a performance allows you to engage with Japan’s artistic roots deeply. The theater often provides English subtitles or program guides for international audiences, making it accessible for everyone.
Before or after the show, explore the surrounding area which has quaint eateries and shops. Enjoy traditional meals or snacks and immerse yourself in the local culture.
Experiencing a performance at Matsuyama Municipal Ballet is enchanting and a wonderful way to appreciate Japanese artistry.
Address: 4-3-1 Okaido, Matsuyama, Ehime 790-0001, Japan.
21. Venture to Dogo Onsen Street
Dogo Onsen Street is vibrant and filled with vintage shops and cafes. It’s a charming area that enhances your experience at the Dogo Onsen. While walking, you’ll feel the nostalgic atmosphere, inviting you to explore.
Shops feature traditional crafts and souvenirs, providing the perfect opportunity to find unique gifts. Look for items like handcrafted ceramics and local snacks to take home.
As you wander, immerse yourself in the local culinary scene. There are many small cafes serving delightful treats and traditional sweets. Stopping for a break is a pleasant way to relish the local flavors.
Street performances and events often take place here, adding to the lively ambiance. Enjoy the sights, sounds, and flavors of Dogo Onsen Street for an all-rounded experience.
The cheerful environment and vibrant characters you’ll meet make Dogo Onsen Street an exciting stop on your Matsuyama journey.
Address: Dogo Onsen, Matsuyama, Ehime, Japan.
22. Discover Unique Displays at Matsuyama City Museum
The Matsuyama City Museum offers an engaging look into the region’s history and culture. Its exhibits feature artifacts, artworks, and documents that tell the story of Matsuyama through the ages. The museum is an excellent opportunity for those interested in local heritage.
As you explore, you’ll discover the city’s evolution from ancient times to present-day. The displays make use of interactive elements to enhance your learning experience, keeping visitors engaged.
Regular exhibitions focus on various themes, highlighting different aspects of local life. Be sure to check for special events or workshops that may be happening during your visit.
The museum’s gift shop offers local crafts and souvenirs to take home, capturing the essence of Matsuyama’s history.
A visit to the Matsuyama City Museum is both educational and entertaining, perfect for families and history buffs.
Address: 6-4-1 Tachiuri, Matsuyama, Ehime 790-0065, Japan.
23. Walk Through the Historical Streets of Dogo Onsen Town
Walking through Dogo Onsen town is like stepping back in time. The historic streets are lined with traditional wooden buildings and charming shops. This area has preserved its old-world charm and invites exploration.
As you meander through the streets, you’ll encounter vintage inns and tea houses, each with its own story. The architecture reflects the city’s rich cultural heritage, making it appealing to architecture enthusiasts.
Stop by unique cafés and souvenir shops that offer local specialties. Sipping tea while relaxing in a traditional setting can be a delightful experience.
The community often hosts festivals and events celebrating local culture and traditions. Participating in these festivities provides invaluable insights into the region’s vibrant culture.
Exploring the historical streets of Dogo Onsen town offers a unique journey through Matsuyama’s past.
Address: Dogo Onsen, Matsuyama, Ehime, Japan.
24. Participate in Outdoor Events or Festivals
During your visit to Matsuyama, be sure to check out outdoor events or local festivals. Throughout the year, different celebrations highlight the city’s culture and heritage, providing a fun, immersive experience.
Festivals often are filled with colorful parades, traditional dances, and delicious food stalls. Joining in the festivities allows you to interact with locals and experience their customs firsthand.
From the cherry blossom festivals in spring to summer fireworks displays, there’s always something happening. Participating in these events enriches your travel experience and provides memorable moments.
Take the time to enjoy live performances, craft exhibitions, and delicious food that brings you closer to Matsuyama’s community spirit. Make sure to check event schedules ahead of your visit to catch the best experiences.
Outdoor events and festivals are an excellent way to explore the vibrant culture of Matsuyama!
Address: Various locations throughout Matsuyama, Ehime, Japan.
25. Enjoy Local Crafts and Specialties at Ehime Craft Center
The Ehime Craft Center offers a wonderful opportunity to explore local crafts and specialties. Visitors can browse unique handmade items created by local artisans. From pottery to textiles, there’s a wide variety to discover.
Workshops are available for those who want a hands-on experience crafting their creations. Participating in these workshops allows you to learn techniques from talented locals while enjoying a creative outlet.
The Craft Center also features exhibits showcasing traditional crafts, reflecting the rich cultural heritage of Ehime Prefecture. Learning about the history and methodology behind these crafts enhances your appreciation.
Don’t forget to stop by the center’s shop, where you can purchase locally made products. These make fantastic souvenirs that support local artists.
Visiting the Ehime Craft Center is a delightful way to connect with the local art community and explore Matsuyama’s creative side.
Address: 3-1 Takashimacho, Matsuyama, Ehime 790-0011, Japan.
Final Thoughts
Exploring Matsuyama promises a delightful journey through history, culture, and natural beauty. Whether you’re marveling at the cherry blossoms, soaking in the ancient hot springs, or wandering through quaint streets, each experience adds depth to your understanding of this vibrant city.
The diverse attractions cater to every interest, from culinary delights and traditional crafts to spiritual escapes and historical landmarks. Each visit leaves you with memories that inspire your return.
As you leave Matsuyama, the warm hospitality and rich cultural experiences will linger in your heart, and you’ll carry a piece of this beautiful city with you. If you’re also interested in exploring unique activities in different locations, check out activities in Westbrook, CT or Shawnee, KS for more travel inspiration!