Cozumel is a beautiful island in Mexico that many people love to visit. It’s known for its sandy beaches, clear blue waters, and fun activities. Whether you enjoy relaxing on the beach, trying out local foods, or seeing amazing wildlife, Cozumel has something for everyone. Families, couples, and solo travelers can all find ways to enjoy their time here.
Today, we’ll share some exciting things to do in Cozumel. From swimming with friendly sea creatures to visiting historical sites, you will learn about all the fun activities that can make your trip memorable. Get ready to think about what you want to do on your adventure!
Things to Do in Cozumel
1. Snorkel at Palancar Reef
Snorkeling at Palancar Reef is a must-do activity in Cozumel. This stunning reef is known for its vibrant coral formations and rich marine life. As you glide through the water, you’ll see colorful fish darting around. Keep an eye out for sea turtles and rays swimming by!
The crystal-clear waters make snorkeling here an unforgettable experience. The calm conditions are perfect for both beginners and experienced snorkelers alike. You can rent snorkeling gear easily or join a guided tour for a more informative outing.
Taking a half-day trip to the reef can also bring added joy. Many tours include snacks and drinks, letting you savor the beauty longer. The reef features various diving spots, so there is something for everyone.
Make sure to apply reef-safe sunscreen before diving in! Protecting the marine ecosystem is vital for future generations. Share this experience with friends or family for some magical memories under the sea.
Overall, Palancar Reef offers an adventure filled with nature’s wonders that captivates anyone who visits.
Address: Palancar Reef, Cozumel, Mexico.
2. Explore the ancient Mayan ruins of San Gervasio
Exploring the Mayan ruins of San Gervasio is like stepping back in time. This historical site is dedicated to the goddess Ix Chel, representing fertility and medicine. When you arrive, you’ll be greeted by lush jungles and ancient stone structures.
The site includes several temples and altars to discover. Wander through the pathways as you learn about the Mayan civilization. Informative signs guide you through the rich history surrounding this sacred place.
Taking a guided tour can enhance your visit. Knowledgeable guides share fascinating stories and insights. You’ll gain a deeper understanding of Mayan culture and architecture.
Don’t forget your camera! The stunning surroundings offer ample opportunities for breathtaking photos. The mix of history and nature makes San Gervasio a serene escape from the beach crowds.
This cultural gem allows visitors to appreciate Cozumel’s history. It’s a great addition to your itinerary when visiting the island.
Address: San Gervasio, Cozumel, Mexico.
3. Relax on the beautiful beaches of Playa Mia Grand Beach Park
Have a fun time at Playa Mia Grand Beach Park! This stunning beach is perfect for relaxation or exciting water activities. With soft sand and clear blue water, it’s an ideal spot to unwind. You can lounge on a sunbed or take a refreshing swim.
Playa Mia offers various amenities to enhance your experience. Enjoy delicious food and refreshing drinks available at the beachside bars. Families will love the water slides and playgrounds, ensuring fun for all ages.
If you want adventure, try kayaking or paddleboarding. Equipment rental is easy, allowing you to explore the calm waters at your own pace. Live entertainment adds an exciting touch to your beach day!
From sunbathing to thrilling activities, there’s something for everyone here. After a day of fun, watch the sunset paint the sky in beautiful colors. This creates a magical atmosphere to end your perfect beach day.
Make Playa Mia Grand Beach Park a must-visit stop during your Cozumel trip!
Address: Playa Mia Grand Beach Park, Cozumel, Mexico.
4. Discover marine life at the Cozumel Pearl Farm
Visit the Cozumel Pearl Farm to discover the beauty of marine life and pearl cultivation. This unique attraction allows you to learn about how pearls are formed and harvested. You’ll enjoy a guided tour with fascinating information about the farming process.
While there, you can explore the stunning natural surroundings. The farm is located on a picturesque beach, providing a relaxing environment to soak in the sun. Enjoy beautiful views of the ocean while learning about the cultivation of pearls.
Don’t miss the chance to snorkel in the nearby coral reefs! You’ll encounter colorful fish and vibrant coral formations all around. This unique experience combines education with adventure.
After your tour, browse their shop to find exquisite jewelry crafted from local pearls. These beautiful pieces make perfect souvenirs or gifts to remember your trip.
Overall, the Cozumel Pearl Farm is a delightful stop that highlights both marine life and artistry.
Address: Cozumel Pearl Farm, Cozumel, Mexico.
5. Take a guided tour of the Cozumel Museum
Taking a guided tour of the Cozumel Museum is the perfect way to immerse yourself in local culture. This museum showcases the rich history of Cozumel and its people. Knowledgeable guides provide valuable insights and stories that bring the exhibits to life.
The museum features various displays, including artifacts from the ancient Mayan civilization. You’ll find information on local flora and fauna, as well as its history and cultural significance. The displays are engaging and informative, making for a well-rounded visit.
Make sure to check out the art exhibits! They showcase local artists and the vibrant culture of Cozumel. The unique blend of art and history makes every corner of the museum exciting.
After your tour, visit the museum’s gift shop for unique souvenirs. They offer local crafts and art you can bring home. This is a wonderful way to support community artisans.
The Cozumel Museum is an enriching experience that adds depth to your island adventure.
Address: Cozumel Museum, Av. 5 Sur, Cozumel, Mexico.
6. Enjoy shopping at the Cozumel Plaza
Have a fantastic time shopping at Cozumel Plaza! This vibrant area is packed with shops and boutiques offering unique souvenirs. You can find everything from handmade crafts to locally-produced goods, perfect for remembering your trip.
As you stroll through the plaza, enjoy the lively atmosphere. Many shops are situated outdoors, enhancing your shopping experience. Don’t forget to bargain! Many vendors are willing to negotiate prices for their products.
Explore local delicacies and treat yourself to authentic Mexican food at nearby restaurants. This is a great way to regain energy while shopping around. Enjoy a delicious meal while soaking in the culture of Cozumel.
For those looking for designer clothing or jewelry, you’ll find several upscale shops as well. Experience the vibrant mix of local and international brands within the plaza.
Overall, Cozumel Plaza provides endless opportunities for shopping and fun, making it a must-visit destination.
Address: Cozumel Plaza, Centro, Cozumel, Mexico.
7. Go scuba diving at Colombia Reef
Experience the thrill of scuba diving at Colombia Reef! This popular dive site is famous for its diverse and vibrant marine life. As you dive, you’ll encounter colorful corals and schools of fish swimming by effortlessly.
Colombia Reef offers varying depths, making it suitable for divers of all skill levels. You’ll find incredible underwater landscapes filled with unique sea creatures like sea turtles and starfish. The impressive visibility enhances the overall dive experience.
If you’re a novice, consider taking a guided dive with experienced instructors. They will provide necessary guidance and safety tips while helping you explore the reef. Enjoy the beauty of the underwater world safely!
For seasoned divers, challenge yourself by exploring the deeper sections of the reef. Find hidden caves and stunning drop-offs that showcase the richness of marine biodiversity.
Diving at Colombia Reef is a magical experience you won’t want to miss while in Cozumel!
Address: Colombia Reef, Cozumel, Mexico.
8. Experience the thrill of a Jeep tour around the island
Experience the thrill of a Jeep tour around Cozumel Island! This adventurous trip allows you to explore the island’s stunning landscapes and breathtaking views. With the wind in your hair, drive through lush jungles and along picturesque coastlines.
Guided tours often stop at notable locations like secluded beaches and charming villages. At each stop, you’ll have the opportunity to take in the sights, snorkel, or try local treats. The guides provide valuable information about the island’s history and culture during your journey.
Driving a Jeep adds excitement to your adventure. You can navigate through the beautiful terrain and explore hidden gems that larger buses cannot reach. This makes it a perfect opportunity for those who love outdoor activities and a bit of freedom.
Make sure to bring your camera to capture the stunning scenery and unique experiences you’ll encounter along the way. Jeep tours are great for individuals, families, or groups.
Overall, a Jeep tour around Cozumel Island offers an unforgettable adventure to discover the wonders of this beautiful destination.
Address: Jeep Tour Company, Cozumel, Mexico.
9. Visit the charming town square, Parque Benito Juárez
Visit the charming town square, Parque Benito Juárez, to immerse yourself in Cozumel’s local culture. This vibrant park is a central hub where locals gather to relax, socialize, and enjoy leisure activities. Take a stroll under the shade of palm trees while enjoying the lively atmosphere.
At the square, you can find colorful stalls selling crafts and local snacks. Savor delicious treats while interacting with friendly vendors. The park is an excellent place to take a break from sightseeing and soak in the town’s charm.
Make sure to check the schedule for any local events or live music performances during your visit. You may witness traditional dances, music, or festivals that showcase Mexican culture.
A children’s playground is nearby, providing a fun spot for families. The lush gardens, benches, and playground areas make it an inviting space for all ages.
Parque Benito Juárez is perfect for an enjoyable afternoon filled with smiles and community spirit.
Address: Parque Benito Juárez, Cozumel, Mexico.
10. Admire the architecture of the Cozumel Cathedral
Take a walk to admire the stunning architecture of the Cozumel Cathedral, also known as the Cathedral of Our Lady of Peace. This beautiful church features elegant design blended with local elements, giving it a unique charm. The exterior showcases amazing stonework and vibrant colors that draw visitors in.
Inside, you’ll find serene interiors filled with intricate details and religious art. The peaceful atmosphere invites visitors to reflect and enjoy the beauty of spirituality. Don’t miss the exquisite stained-glass windows that create colorful patterns as sunlight filters through.
The cathedral is often a gathering place for locals and tourists alike. Attending a service or simply enjoying quiet time here is a great way to connect with the community and its traditions. Photography is allowed, capturing the stunning architecture and artistry.
Visiting the Cozumel Cathedral adds a cultural and historical dimension to your trip. Its beauty and significance make it a must-see landmark on the island.
Address: Cozumel Cathedral, Av. 20, Cozumel, Mexico.
11. Swim with dolphins at Chankanaab Adventure Beach Park
Have an unforgettable experience swimming with dolphins at Chankanaab Adventure Beach Park! This popular attraction allows you to interact closely with these intelligent and friendly creatures. Under the guidance of trained professionals, you can swim, play, and even get kisses from the dolphins!
The park’s beautiful setting features lush gardens, sandy beaches, and crystal-clear water, making it a perfect backdrop for your dolphin encounter. In addition to swimming, you can explore the park’s other attractions like snorkeling and observing marine life.
Chankanaab Adventure Beach Park also offers family-friendly activities, such as a lazy river and games for children. Spend the day relaxing on the beach or enjoying the various amenities the park offers.
Make sure to capture photos to remember your dolphin swim! Professional photographers are available to take pictures so you can focus on the fun. This special experience will be one of your trip’s highlights.
Swimming with dolphins at Chankanaab Adventure Beach Park is an amazing encounter that doesn’t occur every day.
Address: Chankanaab Adventure Beach Park, Cozumel, Mexico.
12. Take eco-tours at the Punta Sur Eco Beach Park
Embark on eco-tours at Punta Sur Eco Beach Park for a chance to explore Cozumel’s natural beauty. This protected area boasts diverse ecosystems, including mangroves, lagoons, and beaches. The park is home to a variety of wildlife, making it perfect for nature enthusiasts.
Tours typically include guided walks or boat rides, allowing visitors to see local flora and fauna. Keep your eyes peeled for crocodiles, birds, and tropical plants during your adventure. Knowledgeable guides share fascinating insights about the environment and conservation efforts.
Don’t miss the chance to visit the historic lighthouse, El Caracol! Climbing to the top rewards you with incredible views of the park and coastline. Bring your camera for amazing photos of the stunning scenery.
The park also has beautiful beaches where you can relax after your tours. Swim in the ocean or take a leisurely stroll along its shores. Eco-tours at Punta Sur Eco Beach Park are a fantastic way to connect with nature and support conservation.
Address: Punta Sur Eco Beach Park, Cozumel, Mexico.
13. Sample local cuisine at the San Miguel Market
Sample local cuisine at the San Miguel Market, a vibrant spot where Cozumel’s flavors come to life. The market features numerous stalls and vendors offering delicious traditional dishes, snacks, and fresh produce. You’ll find everything from tacos to fresh ceviche, showcasing the island’s culinary talents.
Take your time wandering through the colorful stalls. Engage with friendly vendors eager to share their knowledge about their specialties. Trying different dishes allows you to truly savor the local food culture and enjoy a taste of Mexico.
The market also offers a lively atmosphere, often filled with local music and dancing. Find a shaded spot to relax and enjoy your food, soaking in the community spirit that fills the air.
Don’t forget to drink some fresh fruit juices or traditional beverages! These refreshing options perfectly complement the delicious food you’ll enjoy. Sampling local cuisine at San Miguel Market provides an authentic and delightful experience during your visit.
Address: San Miguel Market, Cozumel, Mexico.
14. Take a glass-bottom boat tour of the coral reefs
Take a glass-bottom boat tour to witness the stunning coral reefs without getting wet! This is an excellent option for those who prefer to stay dry while exploring the underwater world. Relax on the boat and enjoy the beautiful coastal views as you glide through the clear waters.
Your knowledgeable guide will point out fascinating marine life and coral formations. You might see colorful fish, rays, and even sea turtles swimming below. Informative commentary enhances your experience as you learn more about the ecosystem and the importance of protecting it.
These tours are perfect for families and all ages. Everyone can experience the beauty of Cozumel’s coral reefs together. Many tours also include stops for swimming and snorkeling, offering a well-rounded adventure.
Don’t forget your camera! Capture the beauty of the ocean and the vibrant marine life. A glass-bottom boat tour is a memorable way to appreciate the rich biodiversity of Cozumel.
Address: Glass-Bottom Boat Tours, Cozumel, Mexico.
15. Visit the El Cedral ruins and the surrounding area
Explore the El Cedral ruins to discover a piece of Cozumel’s Mayan heritage. This archaeological site features ancient structures that once served as a ceremonial center. Walking among the ruins allows you to connect with the island’s rich history.
The surrounding area boasts stunning natural beauty. The path to the ruins is lined with lush vegetation, making it a lovely walk. You might spot various bird species along the way, adding to the experience.
Don’t miss the small museum nearby that offers further insights into the history of El Cedral. Engaging exhibits detail the significance of the site and its role in Mayan culture, enhancing your visit.
After exploring the ruins, enjoy traditional Mexican cuisine at nearby eateries in the village. Savor local dishes as you take a break and enjoy the community atmosphere.
Visiting El Cedral is a fantastic way to experience Cozumel’s history while immersing yourself in its natural beauty.
Address: El Cedral, Cozumel, Mexico.
16. Enjoy a sunset sail around the island
Enjoy a sunset sail around Cozumel for an unforgettable evening experience. Board a sailboat and glide through the pristine waters as the sun begins to set. The breathtaking views create a picturesque backdrop for your adventure on the sea.
As you sail, sip refreshing cocktails or unwind with light snacks provided onboard. The staff is friendly and knowledgeable, sharing stories and information about the stunning coastline and marine life.
Watch the sky transform into beautiful hues of orange, pink, and purple, reflecting on the water. This creates a romantic atmosphere perfect for couples or special celebrations. The tranquility of the ocean adds to the magic of sunset.
Many sunset sail tours also include options for snorkeling to explore vibrant coral reefs along the way. This adds a thrilling touch to your evening adventure.
Overall, a sunset sail around Cozumel Island offers a memorable experience that captures the island’s beauty.
Address: Sunset Sail Tours, Cozumel, Mexico.
17. Spend a day at the beach club, Mr. Sancho’s
Spend a delightful day at Mr. Sancho’s Beach Club! This vibrant destination offers everything you need for a fun-filled day at the beach. Lounge on the soft sandy shores or take a dip in the crystal-clear waters. Enjoy the beautiful ambiance with friends or family!
Enjoy various activities available at the beach club! You can try water sports like kayaking, paddleboarding, or even snorkeling. The friendly staff ensures all your needs are met as you engage in the various activities.
Delicious food and drinks are plentiful at Mr. Sancho’s. Enjoy fresh seafood, Mexican favorites, and cold beverages while soaking up the sun. Chill in a cabana with a tropical drink in hand, and don’t forget to sample their famous margaritas!
The beach club provides a fun atmosphere with music and entertainment throughout the day. Participate in games or dance along to the lively music if you want some extra fun.
Overall, Mr. Sancho’s Beach Club guarantees a memorable and enjoyable beach day in Cozumel!
Address: Mr. Sancho’s Beach Club, Cozumel, Mexico.
18. Experience the fun of a zip-line adventure at Xtremaventuras
Experience the thrill of a zip-line adventure at Xtremaventuras! This exciting attraction offers an adrenaline rush as you soar through the treetops. Glide over lush jungles and witness breathtaking views of Cozumel’s natural beauty below.
The zip-line course includes various lengths and heights, ensuring fun for everyone. Professional guides ensure safety while providing tips for the best experience. Listen closely to their instructions and get ready for an exhilarating ride!
In addition to zip-lining, Xtremaventuras offers combo packages, including snorkeling and off-road rides. This way, you can enjoy multiple adventures in one day! Choose the activities that pique your interest for a personalized experience.
After your day of adventure, relax and recharge with refreshments available on-site. The friendly staff creates a welcoming atmosphere that adds to the enjoyment of your experience.
Overall, a visit to Xtremaventuras guarantees excitement and unforgettable memories in Cozumel!
Address: Xtremaventuras, Cozumel, Mexico.
19. Explore the underwater sculptures at the Museo Subacuático de Arte (MUSA)
The Museo Subacuático de Arte (MUSA) is a unique underwater museum that showcases remarkable sculptures. Exploring this site is an extraordinary experience for divers and snorkelers alike. MUSA features over 500 submerged pieces of art that encourage coral growth and marine life.
Taking a guided tour of MUSA enhances your understanding of the concept behind the sculptures. The guides explain the significance of the art and its purpose in promoting marine conservation. Discover how these installations contribute to coral reef revitalization.
Whether you choose to dive or snorkel, you’ll be amazed by the underwater world surrounding the sculptures. Colorful fish swim among the art pieces, creating a mesmerizing visual experience.
For those who may not be comfortable diving, glass-bottom boat trips offer a chance to see the sculptures without getting wet. You can still marvel at the incredible art while learning about marine conservation.
Overall, exploring the underwater sculptures at MUSA is an unforgettable adventure that combines art and nature.
Address: Museo Subacuático de Arte, Cozumel, Mexico.
20. Go horseback riding at Rancho Caribeno
Enjoy a scenic horseback riding adventure at Rancho Caribeno! This beautiful ranch offers guided horseback tours through lush landscapes and picturesque trails. Ideal for beginners and experienced riders alike, Rancho Caribeno ensures safety and a wonderful experience.
During your ride, explore Cozumel’s beautiful countryside and coastal views. The friendly, well-trained horses make it easy for everyone to enjoy their journey. Take your time to soak in the tropical surroundings and unique scenery.
Guides provide information along the way, sharing stories about the area and the flora and fauna. Stop for breaks to take photos and capture memories of your ride. You may encounter local wildlife during your adventure!
After your horseback ride, relax at the ranch’s facilities. Enjoy refreshments and take some time to unwind. Opt for a traditional meal or drink while reflecting on your experience.
Overall, horseback riding at Rancho Caribeno is a fantastic way to connect with nature and appreciate the beauty of Cozumel.
Address: Rancho Caribeno, Cozumel, Mexico.
21. Take a day trip to the nearby island of Playa del Carmen
Take a day trip to the nearby island of Playa del Carmen for a change of scenery! Just a short ferry ride from Cozumel, Playa del Carmen offers beautiful beaches, shopping, and vibrant nightlife. Enjoy the lively atmosphere as you explore this enchanting destination.
Once you arrive, you can relax on the stunning beaches or dive into the turquoise waters for a refreshing swim. Water sports such as jet skiing and parasailing are also available for those seeking adventure!
As you wander through Playa del Carmen’s bustling streets, discover numerous shops featuring artisanal crafts, clothing, and souvenirs. Food lovers will enjoy the various dining options, from casual beachside eateries to upscale restaurants offering delicious local cuisine.
Don’t forget to experience the famous Quinta Avenida! This lively pedestrian street is filled with shops, bars, and entertainment options that create a vibrant atmosphere. Make sure to take your time exploring all it has to offer.
Overall, a day trip to Playa del Carmen is a wonderful way to discover a different side of Mexico while enjoying breathtaking beaches and vibrant culture.
Address: Playa del Carmen, Mexico.
22. Visit the National Marine Park and go kayaking
Visit the National Marine Park in Cozumel and enjoy kayaking in the picturesque surroundings! This protected area boasts stunning coral reefs and diverse marine life. Kayaking is an excellent way to explore the beauty of the park while being environmentally friendly.
As you paddle through the calm waters, take in the breathtaking views and search for colorful fish and turtles swimming nearby. Many kayak tours are available, offering guided exploration of the park’s hidden gems.
Your knowledgeable guide will share insights about the unique ecosystem and the importance of marine conservation. Learn more about the incredible marine species that inhabit this UNESCO Biosphere Reserve.
Don’t stress if you’ve never kayaked before! Tours cater to all experience levels, with safety equipment provided for everyone. Enjoy a day filled with fun and adventure in this serene natural environment.
Visiting the National Marine Park and kayaking is a fantastic way to engage with Cozumel’s beauty and wildlife while supporting conservation efforts.
Address: National Marine Park, Cozumel, Mexico.
23. Enjoy a sunset at the Faro Celerain Eco Park
Enjoy a breathtaking sunset at Faro Celerain Eco Park! This stunning park, located on the southern tip of Cozumel, offers picturesque views of the coastline and the Caribbean Sea. Arrive in the late afternoon to set up a perfect spot to enjoy the setting sun.
As the sun lowers in the sky, watch the vibrant colors transforming the horizon. The scenery creates a romantic and tranquil atmosphere, making it an ideal spot for couples and families alike. Bring along a picnic to savor while soaking in the beauty.
While visiting the park, take some time to explore its natural surroundings. Enjoy walking trails through lush vegetation and discover local wildlife. The park is home to different bird species, making it a delightful haven for nature lovers.
Don’t forget to bring your camera! Capture the beautiful moments as the sun sets on the water. The peaceful ambiance of Faro Celerain Eco Park creates magical memories for all who visit.
Address: Faro Celerain Eco Park, Cozumel, Mexico.
24. Attend a traditional fiesta at the Cozumel Cultural Center
Attend a traditional fiesta at the Cozumel Cultural Center for an authentic cultural experience! This center celebrates the heritage of the island through music, dance, and local cuisine. Participating in festivities allows you to connect with the local community and experience their vibrant traditions.
Fiestas often feature lively performances from talented musicians and dancers. Experience the spirited Mexican culture through various forms of art, showcasing the heritage of the island. The celebration atmosphere is filled with excitement and joy!
Don’t miss the delicious food stalls setup during the event. Sample local dishes and treats prepared by skilled chefs. The fiesta is a fantastic opportunity to indulge in authentic flavors while mingling with locals.
Check the schedule for upcoming events, as each fiesta features different themes and activities. Many events engage visitors, ensuring an unforgettable experience.
Attending a fiesta at the Cozumel Cultural Center is a delightful way to immerse yourself in the vibrant culture of Cozumel.
Address: Cozumel Cultural Center, Cozumel, Mexico.
25. Go on a deep-sea fishing charter and try your luck at catching big game
Go on a deep-sea fishing charter to experience the thrill of catching big game in Cozumel’s rich waters! The Caribbean Sea is home to various fish species, including marlin, sailfish, and tuna. This makes Cozumel a top destination for fishing enthusiasts seeking adventure.
Charters are available for all experience levels, ensuring everyone gets the chance to reel in a trophy fish. Many local companies provide everything you need, including rods, tackle, and bait, so you can focus on having fun! Professional guides help you find the best fishing spots and offer expertise throughout your adventure.
Even if fishing isn’t for you, the boat ride itself is an unforgettable experience. The stunning views of the coast and ocean waves create a beautiful backdrop for your day on the water. Enjoy relaxing, soaking in the sun, and bonding with friends or family.
After your fishing trip, consider grilling your catch at a local beach restaurant for a delicious meal. Making memories while enjoying Cozumel’s big game fishing is a remarkable experience not to be missed!
Address: Deep-Sea Fishing Charters, Cozumel, Mexico.
Final Thoughts
Cozumel is a vibrant destination, offering a variety of activities for every type of traveler. From exploring ancient ruins to relaxing at beautiful beaches, the island captures the hearts of its visitors. Engaging in local culture and experiencing marine life adds depth to your adventure.
Whether you’re an adventurer or someone looking to unwind, Cozumel has it all. The memories you create here, surrounded by stunning landscapes and warm hospitality, will surely draw you back to this enchanting island. Adventure awaits, so come discover the magic of Cozumel for yourself!
For further exploration beyond Cozumel, consider checking out the best all-inclusive resorts in Mexico or indulge in thrilling experiences like surfing in Tulum. There’s so much to discover in this beautiful region!