This Laid-back Coastal Italian Town Has the Charm of Portofino Without the Crowds

Nestled between the glitter of Portofino and the allure of the Cinque Terre lies Santa Margherita Ligure, a hidden gem on the Italian Riviera. This charming coastal town captivates with its quaint harbor, where colorful boats sway gently and narrow, pastel-colored streets invite leisurely exploration.

Overlooking the town is Castello Brown, offering breathtaking panoramic views. While its beaches draw visitors to its serene shores, Santa Margherita Ligure’s heart lies in its bustling marina, lively restaurants, and delightful shops.

Here, history and modernity blend seamlessly – from the ancient Basilica di Santa Margherita d’Antiochia to the chic beachfront eateries.

It’s a place where one can immerse in authentic Italian culture and cuisine, far from the maddening crowds of more renowned tourist spots, yet close enough to be a gateway to the wonders of Liguria.

Getting There

Embarking on a journey to Santa Margherita Ligure is an adventure in itself. If you’re driving, take the A12 motorway and exit at Rapallo, just 5 kilometers from your picturesque destination.

Prefer the charm of the sea? Set sail from Portofino, Rapallo, Genoa, or Sestri Levante and arrive directly in the town’s welcoming port. Trains are also a fantastic option, offering scenic views along the way.

Once there, the town is best explored on foot, with its compact size making it a pedestrian’s paradise. Each mode of travel to Santa Margherita Ligure offers its own unique allure, perfectly setting the stage for your tranquil Italian Riviera escape​.

Best Time to Visit 

The best time to visit Santa Margherita Ligure largely depends on your preferences for weather and crowd levels. The ideal months for a visit are generally during spring (April to June) and fall (September to November).

These seasons offer mild temperatures and fewer tourists, allowing for a more relaxed exploration of the town and its attractions. Spring brings the added beauty of blooming flowers, while fall boasts crisp air and lovely foliage.

If you don’t mind the heat and crowds, summer (June to August) is also a popular time, with the town bustling with energy and activities. However, it’s the busiest period, and prices for accommodations can be higher.

Winter (December to February) presents a quieter Santa Margherita Ligure with cooler temperatures. Some attractions and restaurants may have limited hours or be closed during this off-season, but it’s a good time if you prefer a more peaceful visit.

Weather-wise, July and August are the warmest months, with temperatures reaching up to 25°C. The sea temperature is most comfortable in August, perfect for swimming. On the other hand, November tends to be the wettest month, so if you prefer drier conditions, plan your trip accordingly.

Best Things to Do

Santa Margherita Ligure offers a delightful array of activities that capture the essence of Italian coastal charm. The town center is a treasure trove of exploration with its narrow streets, pastel-colored houses, and a harbor dotted with colorful boats.

A visit to Castello Brown provides not only a glimpse into history but also panoramic views worth the climb. For art and history enthusiasts, Villa Durazzo is a must-visit for its art exhibitions and stunning gardens overlooking the Ligurian Sea.

Nature lovers can embark on scenic hikes to Portofino, offering breathtaking views and a chance to discover hidden historic gems like the underwater “Christ of the Abyss.” The beaches of Santa Margherita, such as Central beach and Giò e Rino Beach, are perfect for relaxation and fun.

Additionally, the town’s culinary scene is a haven for foodies, boasting specialties like red shrimp, pesto pasta, and focaccia al formaggio, complemented by local wines like Cinque Terre DOC.

For those seeking a more laid-back experience, strolling through the colorful streets, adorned with palm trees and bright flowers, is a joyful activity in itself.

Best Places to Eat and Drink

Santa Margherita Ligure offers a delightful array of dining experiences that cater to various palates. For a taste of local cuisine, Ristorante Levante is a great choice, known for its Italian, seafood, and Mediterranean offerings.

Another excellent option for seafood lovers is Il Patio, which also serves Mediterranean and European dishes with a Ligurian touch. Molo 10 is another recommended spot, offering Italian, seafood, and Mediterranean cuisine with a focus on healthy options. 

Additionally, for those seeking a refined dining experience, Zi’Ninella Ristorante & Bistrot and DuCoq are both renowned for their exquisite Italian, seafood, and Mediterranean dishes. These restaurants provide not only a feast for the palate but also an elegant atmosphere for a memorable meal.

For a unique blend of Italian and Japanese cuisine, Capo Nord is a fascinating choice, while Rêve Osteria Contemporanea is known for its modern European twist on Italian and seafood cuisine. 

Best Places to Stay

In Santa Margherita Ligure, you can find a variety of accommodations that cater to different tastes and budgets, each offering a unique experience of this charming coastal town.

Firstly, the Best Western Hotel Regina Elena is a family-friendly choice, especially for those traveling with children. This 4-star hotel offers a blend of comfort and convenience, featuring family rooms, a seasonal outdoor pool, and even a private beach area.

For a more boutique experience, Hotel Villa Anita is an excellent option. Located beside the port, it combines old-world charm with modern comforts, making it ideal for a cozy and intimate stay. The hotel also offers a seasonal outdoor pool and a delightful garden with a play area for children.

If luxury is what you’re after, the Grand Hotel Miramare is a standout choice. This 5-star hotel epitomizes the elegance of the Italian Riviera, offering beautifully furnished family rooms, a pool, garden, and beach access, all in a scenic location.

For those seeking a more budget-friendly option, Santa Margherita offers a range of charming guesthouses and B&Bs. These accommodations often provide a more personal and authentic experience, allowing you to immerse yourself in the local culture and lifestyle.

Final Thoughts

Santa Margherita Ligure, with its tranquil charm and absence of overwhelming crowds, is a hidden jewel on the Italian Riviera. From the picturesque marina and historic Castello Brown to the delectable local cuisine and scenic hikes to Portofino, it offers a unique blend of relaxation, culture, and natural beauty.

Whether you’re staying in a family-friendly hotel, a boutique villa, or indulging in luxurious comforts, the town caters to all preferences. Santa Margherita Ligure truly embodies the serene essence of coastal Italy, making it an ideal destination for those seeking an authentic Italian experience away from the tourist hustle​