Herald Square (Everything To Know Before A Visit)

Welcome to Herald Square, a lively and bustling square located in the heart of Midtown Manhattan, New York City. Herald Square is surrounded by iconic landmarks, world-class shopping destinations, and an atmosphere that buzzes with energy. Many visitors describe it as an “oasis in the midst of Midtown Manhattan,” making it a must-visit spot for both locals and tourists alike. This guide will help you explore everything that Herald Square has to offer, from nearby attractions to tips for making the most of your visit.

“Herald Square is a vibrant hub filled with shopping, dining, and the electric energy of NYC. It’s the perfect spot to relax and take in the sights!”

– Amanda Stevens


“This place is great for people-watching, especially during the holidays when Macy’s is decorated beautifully!”

– Michael Johnson


Herald Square Overview

Herald Square, located at the intersection of 34th Street, Sixth Avenue, and Broadway, is one of Manhattan’s most vibrant and significant public spaces. The square has become iconic over the years, especially known for being the home of the famous Macy’s Herald Square, making it an essential spot for those shopping enthusiasts. The name “Herald Square” comes from the now-defunct New York Herald newspaper. Today, the square serves as a meeting point for New Yorkers and visitors, thanks to its central location.

The area surrounding Herald Square is filled with landmarks that define New York City, such as the Empire State Building, one of the most recognizable skyscrapers in the world. Just a short walk away is Times Square, another iconic location known for its bright lights and vibrant atmosphere. The combination of these attractions makes Herald Square an ideal starting point for any NYC adventure.

Herald Square features various shops, restaurants, and cafes. Aside from Macy’s, visitors can explore unique boutiques, sample international cuisines, and even find a few hidden gems. The bustling energy of Herald Square captures the essence of New York City and provides the perfect backdrop for people-watching and exploration.

Seasonal events also take place in Herald Square, particularly during different holidays when the area transforms with festive decorations, attracting even more visitors. Particularly memorable are the ornate holiday displays that Macy’s puts on, creating a magical experience for families and friends. The square is truly a melting pot of cultures, with plenty of opportunities to enjoy diverse dining options and engage in unique shopping experiences.

As one of the busiest pedestrian areas, Herald Square can be crowded, especially during peak tourist seasons and events. However, this lively atmosphere is part of its charm, inviting visitors to soak in the city’s vibrant culture.

How to Plan a Visit To Herald Square

Planning a visit to Herald Square can be straightforward with a little preparation. First, consider the timing of your visit. Herald Square is typically busy throughout the day but calms in the late evening, making it a perfect place for those looking for a less crowded experience. To beat the crowds, try to arrive early in the morning or later in the evening when the nearby shops are closing.

Before heading out, familiarize yourself with the location. Herald Square is easily accessible by public transport, including subway lines such as the B, D, F, M, N, Q, R, and PATH. If you prefer cycling or walking, several bike lanes and pedestrian paths are available, providing easy routes into the city’s vibrant streets.

When visiting Herald Square, make a note of the attractions nearby that could enhance your experience. The Empire State Building is an unmissable stop for breathtaking views from the observation deck. Additionally, consider exploring the culinary delights of Koreatown, which is located just a few blocks away, offering a vibrant array of dining options. Be sure not to miss the James Gordon Bennett Memorial, a small but historic memorial located nearby, providing a taste of the city’s history.

No visit to Herald Square would be complete without a plan for refreshments. Whether you’re in the mood for a quick coffee break at a local café or a sit-down meal at a nearby restaurant, you’ll find plenty of options to suit your palate. Be sure to carve out time to indulge in some shopping at Macy’s, which is renowned for its extensive selection of merchandise, from clothing to home goods.

Lastly, check for any seasonal events occurring during your visit. Herald Square is known for its festive decorations during the holiday season and various events and performances that may occur throughout the year. Look up local event listings prior to your visit to catch any performances or public gatherings that may pique your interest.

What to Do During a Visit to Herald Square

When visiting Herald Square, there are numerous activities to engage in that cater to a wide range of interests. One of the main attractions is the iconic Macy’s Herald Square, which offers a fantastic shopping experience. With its history and reputation, Macy’s is not just a department store; it’s an experience in itself. Make sure to explore its various departments, and check out special exhibits and displays that often reflect the seasons or celebrations.

If you’re seeking a unique culinary experience, take a stroll towards Koreatown, a vibrant neighborhood filled with delicious Korean restaurants and eateries. Whether you want to taste authentic kimchi, indulge in Korean BBQ, or grab a quick bite of kimbap, there are countless choices that provide a delightful culinary experience.

Another activity is to enjoy some leisure time in Herald Square itself. Grab a seat on a bench, enjoy a snack, and soak in the vibrant atmosphere. With people from all over the world passing by, it’s the ideal place for people-watching.

If you’re with family, take advantage of the nearby attractions. Consider visiting the Empire State Building for stunning views of the city. Alternatively, explore the smaller yet historically significant James Gordon Bennett Memorial, which is excellent for those interested in NYC’s history. The memorial is a lovely spot to capture some photos while learning more about the city’s past.

As you explore the square, be sure to take notice of the various street performers and artists. The lively ambiance of Herald Square often features talented musicians, dancers, and artists putting on shows, creating a festive and engaging atmosphere. It’s certainly a unique aspect of NYC that adds to the experience.

While in the area, don’t forget to check out seasonal events that may be happening during your visit. From holiday light displays to summer concerts, there could be unique events that enhance your experience at Herald Square. Make sure to have your camera ready to capture these memorable moments!

When To Visit Herald Square

Though Herald Square is a year-round destination, the best time to visit depends on the experience you’re looking for. Spring and fall are generally considered the most ideal due to pleasant weather, making walking around the square enjoyable. During these seasons, you can witness the square’s landscape in full bloom during the spring or capture stunning fall foliage in the parks nearby.

Summer is also a popular time, with school out and more families visiting the city. However, expect larger crowds during this period. The vibrant and bustling atmosphere can be exciting, but those looking for a quieter visit may want to consider earlier morning visits. Summer evenings in Herald Square can be magical, especially during outdoor events or festivals.

The winter holiday season is particularly enchanting at Herald Square, as Macy’s decorations take center stage. The magical holiday windows, sparkling lights, and festive atmosphere create a splendid experience. If you’re considering a holiday visit, be prepared for a beautiful yet busy time, as many tourists come to enjoy the holiday spirit.

Additionally, consider visiting during special events like NYC’s Fashion Week or other local events that might capture your interest. These events can provide a unique atmosphere and opportunities to engage with the vibrant culture of the city.

Amenities and Facilities in Herald Square

Herald Square is well-equipped with various amenities to ensure that both tourists and locals have a comfortable experience. There are ample seating areas around the square where visitors can take a break or enjoy a snack. Benches provide an excellent opportunity to sit back and soak in the local ambiance.

Restroom facilities are also available nearby for public use, which helps make the experience more convenient for families and tourists. Additionally, a variety of shops and restaurants are situated in the area, offering a plethora of dining options that cater to different tastes and budgets. From quick bites to sit-down meals, there are plenty of culinary options to explore.

Another notable amenity is the accessibility for individuals with disabilities. Sidewalks are properly maintained, making it easier for everyone to navigate the area. Additionally, public transportation is accessible, connecting Herald Square to various key points across Manhattan, including hotels, educational institutions, and more.

Macy’s also hosts customer service desks that can help provide information on store layout, local attractions, and locations for nearby hotels. If you need assistance during your visit, staff can direct you to the appropriate resources.

Tips to Consider During a Visit To Herald Square

Stay Aware of Your Surroundings

Given the bustling atmosphere of Herald Square, it’s essential to stay aware of your surroundings. With many pedestrians, cyclists, and vehicles, being mindful can enhance your experience and ensure safety. Keep personal belongings secure, and always be alert while navigating crowded spaces.

Engaging in smartphone usage for photos or navigation can sometimes lead to distractions. Whenever possible, pause to take photos or check directions to avoid obstructing foot traffic.

Timing Your Visit

To avoid large crowds, plan your visit during off-peak hours. Early mornings or late evenings are often quieter, allowing you to explore Herald Square with minimal interruptions. However, if you wish to experience the full vibrancy of the area, visiting during the afternoon can allow you to witness street performers, artist displays, and the lively atmosphere.

Explore Nearby Attractions

Don’t just limit your visit to Herald Square; there are numerous nearby attractions worth exploring. The Empire State Building is a short walk away, providing stunning views and a fantastic photo opportunity. Also, consider extending your exploration into Koreatown for an authentic dining experience or a visit to the James Gordon Bennett Memorial for a slice of NYC history.

How to Get to Herald Square

Reaching Herald Square is simple thanks to its central location in Midtown Manhattan. The square is easily accessible by public transport, including various subway lines such as the B, D, F, M, N, Q, R, and the PATH train. Many bus routes also provide convenient stops nearby, making commuting efficient and easy.

If you prefer to drive, parking is available in nearby garages, though be mindful that street parking can be limited and expensive. For those enjoying the fresh air, consider cycling, as bike lanes are available in the vicinity.

In summary, Herald Square can be found at the intersection of 34th Street, Sixth Avenue, and Broadway in New York City, making it a central hub for experiencing the energy of the city.

What People are Saying


“Visiting Herald Square felt like being at the heart of NYC! The energy here is unmatched, especially with Macy’s right there!”
– Sarah Lopez


“I loved the opportunity to sit and watch people go by. It was a perfect spot to recharge during a busy day.”
– David Kline


“The decorations during the Christmas season are a must-see! Shall I say it’s a magical experience around Macy’s!”
– Kelly Adams


“A great area to do some shopping and grab food nearby. The energy is incredible!”
– John Williams


“Herald Square is a must-visit if you’re in NYC. The vibes, the energy, and the history combined are fantastic.”
– Emily Brown


“The streets can get busy, but that’s New York! Just soak in the atmosphere and enjoy everything it offers.”
– Kevin White


Nearby Attractions to Check Out

Macy’s Herald Square

Macy’s is not only a well-known department store but a historic landmark that draws millions of visitors each year. Founded in 1858, Macy’s Herald Square is famous for its wide array of products and stunning holiday displays. The flagship store boasts an expansive selection that ranges from clothing to home goods. Do not forget to check out their wooden escalators, which are a treat!

Aside from shopping, Macy’s hosts various events throughout the year, including flower shows, holiday festivities, and fashion showcases, making every visit unique.

Address: 151 W 34th St, New York, NY 10001

Empire State Building

The Empire State Building stands tall as one of New York City’s most iconic landmarks and is a must-visit when in the area. This Art Deco skyscraper reaches a height of 1,454 feet and offers breathtaking panoramic views from its observation decks on both the 86th and 102nd floors. Visitors can get a glimpse of the iconic New York skyline, and on a clear day, one can see up to 80 miles away.

The building itself also has a rich history, with information displayed throughout the lobby and observation decks. Explore the historical significance of this iconic building and why it remains one of the most recognizable symbols of America.

Address: 350 5th Ave, New York, NY 10118

Koreatown

Located just a few blocks away from Herald Square, Koreatown is a vibrant neighborhood bursting with flavors and experiences. Featuring numerous Korean restaurants, bakeries, and shops, this area is a food lover’s paradise. From mouthwatering BBQ to sweet pastries, you’ll find a variety of dining options to satisfy any craving.

Beyond dining, Koreatown has unique stores selling everything from Korean skincare products to traditional goods, allowing visitors to immerse themselves in Korean culture. Do take the opportunity to explore this neighborhood and enjoy the culinary delights that await you.

Address: 32nd Street between Broadway and 5th Avenue

Final Thoughts

In conclusion, Herald Square offers visitors an unmatched experience, blending shopping, culture, and the vibrant energy of New York City. Exploring the square and its surroundings provides a true taste of what NYC has to offer. It’s the perfect spot for individuals, families, and couples to create lasting memories and enjoy the endless excitement that this iconic location has to offer.

For those looking to explore more of what New York and beyond have to offer, consider checking out more topics such as places to visit in New York or finding inspiration from scenic weekend road trips. The world is full of adventures that await!