Fao Schwarz New York (Everything To Know Before A Visit)

“FAO Schwarz is an absolute dream come true for any kid or kid at heart! The experience of playing with all the amazing toys is unforgettable, and the staff is so friendly and helpful. A must-visit!”

– Emily Johnson


“This place brings back all my childhood memories! The giant piano is so much fun and the toy selection is impressive. You won’t want to leave!”

– Michael Thompson


FAO Schwarz New York Overview

FAO Schwarz, located at 30 Rockefeller Plaza in New York City, is celebrated as the oldest toy store in the United States. Established back in 1862, this iconic store has gone beyond the conventional norm of just selling toys. It aims to create immersive experiences that engage children’s imaginations and excite adult nostalgia. Designed with a blend of classic charm and modern flair, FAO Schwarz is more than just a shopping destination; it is a magical playground that captivates visitors of all ages.

The moment you step inside, you are greeted by an enchanting world filled with an array of unique toys, games, and interactive experiences. The store features various sections that cater to different interests, making it a paradise for toy enthusiasts. From plush toys that delight little ones to intricate puzzles that challenge older kids, FAO Schwarz is a treasure trove waiting to be explored. The store also boasts a magnificent giant piano, which invites guests to put on their dancing shoes and create their own symphonies by bouncing along the oversized keys.

With its location right next to the famous Rockefeller Center, FAO Schwarz serves as an attractive anchor point for tourists and locals alike. You’ll not only find toys but also exclusive items that you won’t come across in regular stores. Their custom-made toys, unique merchandise, and collectibles are perfect for gifts or souvenirs. The store takes immense pride in its service as well, ensuring that every guest receives a warm welcome and a memorable shopping experience.

As a locally loved and world-renowned destination, FAO Schwarz’s commitment to delighting children of all ages sets it apart. Visitors can enjoy a delightful outing that includes shopping, playing, and even dining at their popular Jellycat Diner, located within the store. The diner features a whimsical atmosphere with meals served in cute, personal packaging that will leave a lasting impression on children and their families.

In summary, FAO Schwarz is not just a store; it’s an experience. Whether you are a child discovering your new favorite toy or an adult reminiscing about your own childhood, there is something for everyone in this charming and vibrant establishment. Make sure to include this iconic New York destination in your travel plans when exploring Midtown Manhattan.

How to Plan a Visit To FAO Schwarz New York

Planning a visit to FAO Schwarz is a straightforward process, but there are a few essential things to consider. First, it’s crucial to allocate a good amount of time for your visit. With so much to explore, including interactive exhibits and incredible toys, visitors often find themselves lost in an hour or two without even realizing it. Aim for a leisurely visit, allowing time to stroll through the various sections of the store and engage with the fascinating displays.

Next, consider the best time to visit. FAO Schwarz can be busy, especially during weekends and holidays when families tend to frequent the store. If possible, try visiting during weekdays in the morning or early afternoon for a more tranquil experience. Visiting early in the day often ensures more focused attention from staff members, making it easier to enjoy the interactive displays without a crowd.

Don’t forget to think about the weather. If you are planning to explore Midtown, check the weather forecast and dress accordingly. The store is conveniently located near various attractions, so a rainy day might put a damper on outdoor plans.

For families with children, consider reaching out in advance to inquire about group visits and special events. FAO Schwarz occasionally hosts events, and knowing this in advance could enhance your overall visit by allowing you to partake in exclusive sessions or experiences.

Finally, plan for the location. Getting to FAO Schwarz is easy with public transportation options like subway and bus nearby. If you are driving, be aware of the traffic and find convenient parking well in advance. Spending time finding parking can affect your scheduled visit, so make it a priority before heading out.

What to Do During a Visit to FAO Schwarz New York

When visiting FAO Schwarz, there are endless opportunities to engage and delight in the experience. First and foremost, explore the vast assortment of toys available. The store is organized into different themed sections showcasing products from beloved brands and innovative new toys. From educational toys to plush animals, visitors will find a wide variety of options.

One of the biggest highlights is the interactive experience with the giant piano. This iconic feature allows guests to dance and play music by jumping on the oversized keys. Whether you’re a musical prodigy or simply there for fun, this attraction adds an unforgettable touch to your visit. It’s a great way for guests of all ages to enjoy themselves and showcase their musical skills just for fun.

Take part in special demonstrations or events that are often hosted in the store. These could include toy demonstrations, meet-and-greet opportunities with characters, or exclusive sneak peeks of new products. Keeping track of upcoming events can enhance your experience, giving you a chance to be part of the excitement.

Don’t forget about grabbing a bite to eat at the Jellycat Diner, located inside FAO Schwarz. The diner exudes a whimsical atmosphere that caters to kids and adults alike. The unique dining experience allows diners to enjoy delicious meals served in fun packaging. This helps create a memorable experience that ties in perfectly with the overall family-friendly atmosphere.

Finally, consider visiting the store’s gift shop, where you can find unique and exclusive items that can’t be found elsewhere. This is a great opportunity to pick up a special toy or souvenir to commemorate your visit to FAO Schwarz, perfect for treating a loved one or yourself!

When to Visit FAO Schwarz New York

The perfect time to visit FAO Schwarz depends on your schedule and what you wish to experience. As mentioned earlier, Mondays through Thursdays tend to be less crowded compared to weekends. If you aim for a quieter atmosphere to explore the store and engage with interactive exhibits, these are recommended days.

Another critical factor to consider is seasonal events. Over the holidays, FAO Schwarz typically hosts special events such as themed decorations and visits from Santa Claus. While this certainly adds to the excitement, it also means that crowds will be at their peak throughout late November and December. If you plan to visit during the holiday season, prepare for more significant crowds but also a magical atmosphere.

Additionally, keep an eye out for special days like Family Day or any discounted admission days. Other local events and school breaks also contribute to higher foot traffic in the vicinity. So it’s a good idea to check the official FAO Schwarz website or social media pages for any announcements regarding events and promotions that could enhance your experience.

Amenities and Facilities in FAO Schwarz New York

FAO Schwarz is equipped with various amenities and facilities designed to enhance the visitor experience. The store features spacious areas that make it easy to navigate through the various toy displays and interactive activities. Additionally, there are customer service desks available for assistance, making it convenient for guests to ask questions about products or the store layout.

The Jellycat Diner is another significant amenity. It provides a delightful dining experience that offers unique food items for families. Many visitors find that dining at the diner adds an extra level of enjoyment to their visit. It’s a perfect place for guests to recharge, take a break, and enjoy playful meals that are sure to put a smile on everyone’s face.

For those visiting with young children, FAO Schwarz offers a family-friendly environment outfitted with amenities such as baby-changing stations and welcoming seating areas. Parents can bestow their little ones with new toys while also ensuring that their experience at the store remains stress-free and comfortable.

The store aims to maintain a clean and organized setting. The layout is designed to be welcoming and fun for all, providing an effective blend of toy displays and interactive activities that engage children while also giving parents an appealing shopping experience.

Important Tips to Consider During a Visit To FAO Schwarz New York

Plan Your Visit in Advance

Familiarize yourself with the store’s layout and the attractions available. This way, you can prioritize what your group wants to see. Knowing in advance will help you make the most of your visit, especially if you have limited time.

Additionally, if you’re part of a larger group or plan to visit during peak times, consider calling ahead to reserve time for a special experience. Planning ahead minimizes frustrations commonly associated with large crowds.

Explore the Interactive Experiences

The giant piano is a must-see, but the store offers various interactive experiences that should not be missed. Encourage kids (and adults) to jump in and explore all that FAO Schwarz has to offer. Engaging in these creative experiences creates valuable memories and fosters imagination.

Taking turns on the piano or participating in events brings the store to life, making it more than just a shopping destination.

Be Mindful of Budget

Playing at FAO Schwarz can become very tempting, especially with so many unique items available. Set a budget beforehand, so you can manage your spending effectively. It might be a good idea to establish a limit for each family member while at the store. This way, each person can grab a special item or two without going overboard.

Having a budget also allows for a more enjoyable experience, minimizing potential guilt or stress over spending too much money while creating joyful memories.

How to Get to FAO Schwarz New York

Getting to FAO Schwarz is made easy by various public transportation options available in New York City. The nearest subway stops include the 47-50 Streets – Rockefeller Center station on the B, D, F, and M lines and the 49th Street station on the N and Q lines. Both options provide quick access to the store, allowing visitors to step off the subway and find themselves within walking distance.

If you are driving, be mindful of traffic and parking. Street parking in Midtown can be scarce and expensive. Instead, consider utilizing nearby parking garages or commercial lots to guarantee a parking space. Make sure to check rates and availability online in advance to streamline the process.

If using other transportation services, such as taxis or ride-sharing apps, be prepared for traffic congestion during busy hours. Plan ahead and allow additional time during peak periods to avoid delays while heading to FAO Schwarz.

Address: 30 Rockefeller Plaza, New York, NY 10112

What People are Saying

“The atmosphere was lively, and the staff were incredibly helpful! A total joy to visit and explore.” – Sarah Kim

“I was amazed at the variety of toys available and the interactive sections. It was fun for the whole family!”– David Lee

“FAO Schwarz has the best memories attached to it. It’s a highlight of our trip to NYC. Will definitely return!”– Jessica Miller

“A fantastic experience! The children enjoyed every bit and the staff were lovely to interact with.” – Daniel Wright

“Visiting FAO Schwarz was like stepping into a childhood dream. Unforgettable!” – Lisa White

“A must-see for anyone traveling to New York City. It’s more than just a store!”– George Smith

Other Nearby Attractions to Check Out

Rockefeller Center

Located just a stone’s throw away from FAO Schwarz, Rockefeller Center is renowned as an iconic complex boasting an array of attractions. It is famous for its vibrant ice-skating rink during winter, specialty dining experiences, and breathtaking views from the Top of the Rock observation deck. This vibrant area serves as a gathering spot for tourists and locals alike.

Additionally, the Rockefeller Center plays host to numerous events throughout the year, including concerts, art shows, and the famed Christmas tree lighting ceremony that draws significant crowds. Take the opportunity to explore the surrounding cafes, shops, and potential pop-up events that often take place here.

Address: 45 Rockefeller Plaza, New York, NY 10111

Top of the Rock Observation Deck

If you’re up for stunning views of the New York City skyline, then the Top of the Rock observation deck is the place to go. Situated atop Rockefeller Center, this viewpoint provides one of the best panoramic views, giving visitors an impressive sight of the Empire State Building and Central Park.

This venue is especially beautiful at sunset, where you can witness the sun setting over the city and capture breathtaking photographs. Arriving early is advisable to secure a prime viewing spot as it can become crowded during peak hours.

Address: 50th Street between 5th and 6th Avenues, near Rockefeller Center

Radio City Music Hall

Known as “The Showplace of the Nation,” Radio City Music Hall is another must-see attraction nearby. It serves as one of the largest and most prestigious venues for live entertainment, from Broadway shows to concerts. Home to the world-famous Rockettes, the venue features exciting productions during the holiday season, including the Christmas Spectacular.

Visitors can even take guided tours to learn about the historic artistry behind the theater and its stunning Art Deco architecture. The atmosphere is palpable, giving guests a sense of the grand performances that have taken place within its walls over the decades.

Address: 1260 6th Ave, New York, NY 10020

Final Thoughts

FAO Schwarz stands out as a legendary destination that effortlessly captures the hearts of both children and adults alike. With its rich history, engaging toys, and interactive experiences, visitors are transported into a world where imagination and joy reign supreme. From the giant piano to the delightful Jellycat Diner, every corner of the store showcases creativity and fun.

Proper planning can ensure you make the most of your visit. Keep in mind the best times to go, the different activities available, and how to navigate the surrounding area. Along with attractions nearby like Rockefeller Center, Top of the Rock, and Radio City Music Hall, your trip to FAO Schwarz can transform into an unforgettable family day out.

For even more adventures, feel free to explore various destinations, activities, and attractions mentioned. Whether you’re interested in the best places to visit in New York, exhilarating weekend getaways, discovering stunning islands, or enjoying a scenic road trip, adventure awaits! Start planning your next outing and share the joy of exploration with your loved ones.

Enjoy planning your visit to FAO Schwarz, and make sure to cherish the magical moments of laughter and delight!