Fao Schwarz (Everything To Know Before A Visit)

“Fao Schwarz is a magical place for kids and adults alike! The experience of playing on the giant piano is unforgettable!”

– Sarah Johnson


“I had the best time exploring all the unique toys and games. It’s a wonderland of fun!”

– Michael Smith


Fao Schwarz Overview

Fao Schwarz is one of the most iconic toy stores in the world, located in New York City. Founded in 1862, this beloved establishment has captured the hearts and minds of children and adults for over a century. The store stands out not only because of its long history but also due to its unique, playful atmosphere that engages visitors of all ages.

The store showcases an impressive range of toys, games, and gifts. From plush animals and action figures to puzzles and high-tech gadgets, Fao Schwarz offers everything one could imagine. They are particularly famous for their giant stuffed animals and their incredible, lifelike puppets which are perfect for children’s performances. Each section of the store is thoughtfully designed to create an enchanting shopping experience. The vibrant decor, engaging displays, and the whimsical ambiance make it a place that invites exploration and joy.

One of the most memorable features inside Fao Schwarz is the giant piano located on the floor. This enormous instrument allows guests to step and dance around, producing music with every step. Inspired by the classic film “Big,” where Tom Hanks played on a similar piano, this attraction has become a must-try feature for visitors. It’s not just about walking on the piano; many people take the chance to show off their skills, making it a fun activity for both kids and adults.

As a store that understands the importance of imagination, Fao Schwarz hosts various interactive experiences. Frequent visitors can catch live performances and engaging demonstrations, showcasing new toys and products. The store also features exclusive items, making it a fantastic shopping place for those looking for special gifts. This unique approach to retail sets Fao Schwarz apart from traditional toy stores, as it focuses on creating memories rather than just making sales.

In conclusion, Fao Schwarz is not just a toy store; it is a destination that brings dreams to life. Its rich history, playful atmosphere, and unique products make it a must-visit for anyone in New York City, especially families looking to enjoy a fun-filled day of shopping and entertainment.

How to Plan a Visit To Fao Schwarz

Planning a visit to Fao Schwarz requires some preparation to ensure that you get the best experience possible. First, know the store’s hours of operation. Typically, Fao Schwarz operates from 10 a.m. to 9 p.m. during the week and sometimes opens later on weekends. It is advisable to check their website for the most current hours before your visit.

Next, consider the best time to visit. Weekends, especially during the holiday season, tend to be quite crowded. If possible, plan your visit during the midweek for a more relaxed experience. Early mornings right when the store opens are often the best time to enjoy the attractions without long lines.

Another essential factor to consider is how to get to Fao Schwarz. Located at 30 Rockefeller Plaza in Manhattan, the store is easily accessible via public transportation. You can take the subway and get off at the 47-50 Streets – Rockefeller Center Station. Buses also run frequently, and there are parking garages in the area for those driving.

Before heading to Fao Schwarz, check to see if there are any events or promotions planned during your visit. The store often holds special events, including character meet-and-greets and product launches. It might be worthwhile to plan your visit around those happenings to enhance the experience.

Finally, budget your shopping. Fao Schwarz offers a wide array of toys, ranging from budget-friendly items to high-end, exclusive products. Decide in advance how much you’re willing to spend. Consider setting limits for children to ensure they can enjoy the excitement without overspending.

What to Do During a Visit to Fao Schwarz

When visiting Fao Schwarz, the options for fun are virtually endless. The moment you step inside, you immerse yourself in a whimsical fantasy. Be sure to take time to explore each section of the store fully. Here are some exciting activities to consider:

  • Play on the Giant Piano: The most iconic attraction at Fao Schwarz, this enormous piano is a treat for both children and adults. Step on the keys to create your own tunes or dance around and showcase your creativity. Don’t forget to capture the moment with your camera.
  • Explore toy displays: Fao Schwarz features numerous sections showcasing different types of toys. From dolls to science kits, each area has unique items. Allow ample time to wander through each toy category to discover hidden gems.
  • Attend Interactive Demonstrations: The store often hosts live demonstrations of popular toys or new releases. These demos allow visitors to learn about toys before purchase and sometimes even offer hands-on opportunities for interaction.
  • Meet Characters: Fao Schwarz frequently organizes meet-and-greet sessions with beloved characters. This is a fantastic chance for children to meet their favorite characters and take photos as souvenirs.
  • Experience Fao’s Exclusive Products: Throughout the store, you will discover exclusive toys and items that can only be found in Fao Schwartz. These are wonderful souvenirs to take home along with memories of your visit.
  • Customize Your Own Toy: In some sections of the store, you can personalize items such as stuffed animals. Choosing outfits or adding custom tags is a delightful experience, resulting in unique keepsakes.

Visiting Fao Schwarz can transform shopping into an adventure. Make sure to set aside enough time to immerse yourself in the charming atmosphere, allowing for unexpected discoveries and unforgettable moments.

When To Visit to Fao Schwarz

Choosing the right time to visit Fao Schwarz can significantly enhance your experience. Factors such as crowd levels, events, and seasonal promotions can affect your visit. The following guide can help you determine the best time for your trip.

Time of Year: While Fao Schwarz is delightful year-round, the holiday season is especially magical. The store is beautifully decorated with festive displays and seasonal products, making it an enchanting place to visit. The weeks leading up to Christmas can be busier, so plan your visit earlier in December if you prefer a quieter experience.

Day of the Week: Generally, weekdays are less crowded than weekends. If possible, consider a Tuesday or Wednesday visit when the store is more relaxed, allowing you to enjoy activities without long lines.

Time of Day: Mornings are often quieter than afternoons or evenings, particularly on weekends. Try to arrive right when the store opens for an enjoyable experience. Later in the day, crowds may build up as families finish work or school and head to the store.

Check for Special Events: Fao Schwarz frequently hosts events, product launches, and special activities. Checking the store’s official website or social media pages will keep you informed of any planned events during your visit. Participating in these activities often creates memorable experiences.

Amenities and Facilities in Fao Schwarz

Fao Schwarz is not just about toys and games; being a premier shopping destination, it also offers a variety of amenities and facilities for visitor comfort. Here’s what to expect when you arrive.

Rest Areas: While exploring the store, it is wise to take breaks, especially if you are visiting with kids. Although there are no formal seating areas, various toy displays can serve as informal resting spots. You might find benches nearby or cozy corners where you can relax.

Restrooms: Fao Schwarz provides clean and well-maintained restrooms for guests. Always a good idea, locate the restroom when you first arrive to plan for bathroom breaks later in your visit. Look for signs that point you towards the facilities.

Accessibility: The store is designed to ensure accessibility for visitors with disabilities. Spacious aisles and elevators accommodate strollers and wheelchairs, allowing everyone to explore the store comfortably. Make sure to inquire about any specific needs when you arrive.

Customer Service: The friendly staff at Fao Schwarz is available to assist visitors with navigation, product questions, and recommendations. If you are unsure about a product or need help finding something specific, do not hesitate to ask.

Gift Wrapping Services: If you find the perfect toy but need to gift-wrap it for someone special, Fao Schwarz often offers gift wrapping services for an additional charge. Check the details during your visit for availability, and you can leave with a beautifully packaged present.

Important Tips to Consider During a Visit To Fao Schwarz

Plan Your Visit Ahead of Time

Before heading to Fao Schwarz, do your research and outline your trip. Making a list of the sections you are most interested in can help you avoid feeling overwhelmed once inside the store. Consider your budget and how much time you want to dedicate.

Don’t forget to check their official website for details about current promotions or events occurring during your visit. That way, you can take advantage of special offers and make the most of your time at the store.

End Your Visit With A Memorable Souvenir

As you prepare to leave, be sure to grab a souvenir to remind yourself of your time at Fao Schwarz. The store offers exclusive items that can only be found there. Choose something that holds a special memory for you, whether it’s a plush toy, a puzzle, or a simple keepsake. It will serve as a wonderful reminder of the magical experience.

Be Patient During Busy Times

Understanding that Fao Schwarz can get crowded during peak times is essential. Patience is essential while navigating through the bustling store, especially during weekends and holidays. Allow ample time for your visit and remember to enjoy the experience rather than rushing through it.

How to Get to Fao Schwarz

Fao Schwarz is conveniently located in Manhattan, making it easy to access via various modes of transport. Here are the best options for reaching the store:

By Subway: The New York City subway system is one of the most efficient ways to get around. You can take the B, D, F, M, or 7 train to the 47-50 Streets – Rockefeller Center station. After exiting the train, follow the signs to Rockefeller Plaza, and you’ll find Fao Schwarz just a short walk away.

By Bus: Buses are another reliable option for reaching Fao Schwarz. Numerous local and express buses connect to Rockefeller Center. Check the MTA website for routes and schedules to find the easiest bus option for your location.

By Car: If you plan to drive, be aware that parking in Manhattan can be difficult to find and expensive. There are several parking garages nearby, such as the Icon Parking at 123 W 50th St., where you can park your vehicle securely.

Address: Fao Schwarz, 30 Rockefeller Plaza, New York, NY 10112.

What People are Saying

“My kids had an absolute blast! The giant piano and all the activities made our trip memorable.” – Jennifer Alston

“Fao Schwarz is a treasure trove of nostalgia. I loved revisiting my childhood!” – Thomas Bright

“The staff was super friendly, and the store was like stepping into a wonderland!”  – Kelly Smith

“I brought my niece, and we had so much fun playing with the toys and meeting characters.” – Alan Dray

“It’s a little slice of magic in the middle of the city. Highly recommended for families!”  – Maya Jones

“The atmosphere was enchanting, and the selection of toys left me speechless.” – Eric Thompson

Other Nearby Attractions to Check Out

Rockefeller Center

Located just a short walk from Fao Schwarz, Rockefeller Center is another must-visit destination in New York City. Famous for its iconic ice skating rink and towering Christmas tree during the holiday season, this bustling complex offers stunning architecture and a variety of shops and restaurants. Visitors can enjoy a guided tour of the area or take in breathtaking views from the Top of the Rock observation deck.

In addition to its winter wonderland, Rockefeller Center is home to the Radio City Music Hall, where performances and concerts take place year-round. The vibrant atmosphere makes it a perfect spot to explore right after visiting Fao Schwarz.

Address: 45 Rockefeller Plaza, New York, NY 10111.

St. Patrick’s Cathedral

Just a few blocks from Fao Schwarz, St. Patrick’s Cathedral is a remarkable landmark that captures the beauty of Gothic architecture. This stunning cathedral is known for its breathtaking stained-glass windows, intricate sculptures, and beautiful interior design.

A visit to St. Patrick’s Cathedral allows you to soak in the peaceful ambiance amid the bustling city. Guests can attend mass or simply wander through the aisles, marveling at the architectural wonders.

Address: 460 Madison Ave, New York, NY 10022.

The Museum of Modern Art (MoMA)

For art enthusiasts, nearby MoMA is an extraordinary treat. Home to some of the world’s most famous works of modern and contemporary art, the museum features pieces by artists such as Van Gogh, Warhol, and Picasso.

A visit to MoMA provides an opportunity to appreciate history through captivating art forms. Be sure to check if there are any ongoing exhibitions or events that pique your interest during your visit.

Address: 11 W 53rd St, New York, NY 10019.

Final Thoughts

Visiting Fao Schwarz is truly a delightful experience that transcends the ordinary. This iconic toy store is not just about shopping; it embraces the magic of childhood and creates joyful moments for families and friends. From the enchanting atmosphere to the wide array of unique toys, Fao Schwarz is a destination that every visitor to New York City should explore.

The memories created at Fao Schwarz will last long after your visit, making it a place worth returning to year after year. So whether you are a kid or just a kid at heart, make plans to step into this magical world and experience the wonder for yourself. For more information about attractions in the U.S. and travel tips, be sure to check out articles on The Tourist Checklist.