American Dream Mall Stores (Everything To Know Before A Visit)

“The American Dream Mall is a great place for family fun, with tons of activities, shopping, and dining options!”

– Emily Johnson


“I was overwhelmed by the size and the variety of attractions inside the mall. It’s packed with so much to do!”

– Marcus Lee


American Dream Mall Stores Overview

The American Dream Mall, located at 1 American Dream Way, East Rutherford, NJ, is one of the largest shopping and entertainment complexes in the United States. The mall spans over 3 million square feet, offering visitors everything from shopping to leisure activities. Whether you are looking to shop from your favorite brands or enjoy thrilling attractions, this mall has something for everyone.

The mall consists of several key components that contribute to its unique atmosphere, making it a standout destination to visit. Inside, you will find Nickelodeon Universe, an exciting indoor theme park that captivates visitors with its thrilling rides and attractions. DreamWorks Water Park, also located within the mall, offers an indoor water adventure perfect for families looking to have fun regardless of the weather. For winter sports enthusiasts, there is Big Snow American Dream, the first indoor skiing and snowboarding facility in North America.

Beyond the major attractions, the mall provides a rich variety of stores. Shoppers can find well-known brands like H&M, COS, and Primark, which cater to various fashion tastes and budgets. For those with a sweet tooth, specialty shops like Laderach Chocolatier Suisse offer delicious treats that are perfect for any occasion. Moreover, a food court filled with various dining options ensures that visitors can refuel while they shop.

As you explore the mall, you will come across a range of family-friendly attractions. The Rink provides a fun ice skating experience, while Angry Birds Mini Golf offers an exciting twist on traditional miniature golf. The Tilt Museum entices guests with interactive art installations that provide a unique visual experience. And for the aquatic enthusiasts, visiting the New Jersey SEA LIFE Aquarium will be an educational treat.

Whether you’re visiting to shop, dine, or engage in fun activities, the American Dream Mall delivers an exciting experience, but it does come with some considerations, as noted in reviews. Some visitors express concerns about the crowds and long lines, while others appreciate the wide array of entertainment options. It’s a balance between enjoying the attractions and navigating the bustling environment.

How to Plan a Visit To American Dream Mall Stores

Planning a visit to the American Dream Mall requires some careful consideration to ensure you make the most out of your experience. Begin by choosing a day of the week when you can dedicate sufficient time to explore the many offerings at the mall. Weekends tend to attract larger crowds due to the popularity of the eateries and attractions, making it a bit harder to enjoy everything comfortably.

It is highly recommended to arrive early, especially if you want to visit some of the attractions that may get busy later in the day. For example, attractions like Nickelodeon Universe and the DreamWorks Water Park have specific peak hours, so arriving early often means shorter wait times for rides and activities.

Next, check the mall’s website for any special promotions or events taking place during your visit. The mall occasionally hosts activities that can add to your experience, like special appearances by characters or seasonal events. Planning around these events can enhance your trip experience, especially for families with children.

Before your visit, prepare a list of stores or dining establishments you want to check out. With so many options available, it’s easy to get lost in the vast selection. Focus on prioritizing stores that you want to check out as well as asking the family about their must-visit places. This strategy helps streamline your shopping journey, minimizing time spent wandering.

Moreover, utilizing a map of the mall can be a great benefit, especially for first-time visitors. Maps are available at guest services and can also be downloaded online. Having a rough idea of where certain attractions and stores are located allows you to organize your route throughout the mall effectively.

If you plan to enjoy any of the activities within the mall’s entertainment attractions, be sure to reserve your tickets in advance when possible. Pre-purchasing tickets can reduce waiting times at entry points, allowing you to access attractions quicker. This is especially true for popular areas like the DreamWorks Water Park and Big Snow American Dream.

Lastly, arrange transportation in advance, as parking at the American Dream Mall can be a challenge during busy hours. Considering ride-sharing services or public transportation options might be a wise choice to avoid parking hassles.

What to Do During a Visit to American Dream Mall Stores

Dedicating a full day to enjoy your visit at the American Dream Mall ensures you’ll make the most of all it offers. Start the day with a hearty breakfast at one of the nearby accommodations or at a coffee shop within the mall. With energy replenished, set your sights on the indoor theme park, Nickelodeon Universe. This attraction is not only popular among children but also among adults who enjoy theme park rides.

After exploring the park, consider cooling down at the DreamWorks Water Park. Filled with water slides, wave pools, and lazy rivers, this indoor water park is designed to offer fun regardless of the weather outside. It is a great place for families to enjoy together while staying active.

Take a break from the attractions by treating yourself to lunch at the food court. The variety of dining options available means you can satisfy different appetites. From casual fast food to sit-down restaurants, there are diverse choices. Take time to relax, recharge, and discuss the activities you’ve enjoyed thus far.

A visit to Big Snow American Dream is also a must. This indoor skiing and snowboarding facility lets visitors experience winter sports year-round. Whether you are a seasoned skier or a beginner, there’s something for everyone to enjoy. Renting gear is simple, allowing you to jump straight into the fun.

To add a unique experience, stop by the Tilt Museum. This interactive art museum is unlike any traditional gallery and encourages engagement with its exhibits. Try to take some creative photos; it’s a delightful way to break up your busy day.

As your visit continues, be sure to pop into major stores like H&M, Cos, and Primark for some retail therapy. Each store offers trendy clothing and accessories that cater to various budgets and styles. Be sure to explore specialty shops like Laderach Chocolatier Suisse if you’re in the mood for gourmet chocolates.

Once shopping has satisfied your cravings, ice skating at The Rink offers a thrilling way to conclude your day. The ambiance of skating surrounded by the lively atmosphere of the mall creates a memorable experience. This activity is fun for people of all ages and caps off your visit perfectly.

In between activities, don’t forget to check out the New Jersey SEA LIFE Aquarium. This amazing aquarium is home to a variety of aquatic creatures and interactive exhibits. It’s an enriching experience that rounds off your adventure at the mall.

When To Visit to American Dream Mall Stores

Selecting the right time for a visit can greatly enhance your experience at the American Dream Mall. Generally, weekdays tend to be less crowded than weekends, making them ideal for those who prefer a quieter shopping experience. If you have a family with children, planning a visit on a weekday can avoid the large crowds that often gather on Saturdays and Sundays.

Also, consider visiting during the school year as opposed to summer vacation or holiday seasons. When schools are in session, there are typically fewer families visiting the mall, which means shorter lines at attractions and stores. If you must go during holidays, try going during off-peak times, such as early mornings or later in the evenings when the crowds might have subsided.

Another wise option is to check the calendar for local events or holidays. Major holidays or events can lead to larger crowds, so planning your trip around these dates might help you avoid overwhelming busy days. Additionally, consider special occasions happening at the mall, such as store openings or promotional events; these can lead to more foot traffic.

As for seasonal activities, visiting the water park in the summer can provide a refreshing escape. Conversely, if you intend to hit the slopes at Big Snow, going during the colder months is the most enjoyable time to go. Aligning your visit with the primary attractions active season can enhance your visit.

Evenings can also be magical times to visit the American Dream Mall. With exciting lights, a vibrant atmosphere, and the option for evening entertainment, you can indulge in various nighttime activities. Wrapping up your visit with some ice skating or enjoying the views from different attractions provides a delightful atmosphere.

Amenities and Facilities in American Dream Mall Stores

The American Dream Mall intends to provide visitors with excellent amenities and facilities to ensure a fulfilling experience. For starters, the mall features ample parking. It’s essential to arrive early during peak hours, as spaces may fill up quickly, but the ample number of parking spots generally accommodates most visitors.

Restrooms are also readily available throughout the mall, with additional facilities for families with small children, making it more comfortable for families. Accessibility is a strong aspect as well; elevators and escalators link different floors, catering to visitors of all abilities and ensuring a seamless visit.

The American Dream Mall prioritizes the visitor experience by offering free Wi-Fi throughout the establishment, allowing guests to stay connected. This is great for sharing moments on social media or checking store information on the go. Digital directories are also accessible to guide visitors toward their desired destinations, ensuring you never feel lost in the expansive mall.

As the mall features numerous dining options, each restaurant and food court has seating areas, offering comfortable spaces for visitors to unwind. If you plan to spend considerable time shopping or exploring attractions, having areas where you can take breaks helps maintain energy levels for the activities ahead.

Family-friendly amenities are abundant as well, with play areas available for younger children. Families can enjoy certain attractions designed specifically for kids, such as the LEGOLAND Discovery Center, offering fun and imaginative experiences for children while giving parents a chance to shop or enjoy the mall amenities.

Tips to Consider During a Visit To American Dream Mall Stores

Consider Visiting on Weekdays

Visiting the mall on a weekday can significantly enhance your shopping experience. With fewer crowds, you can enjoy attractions and stores without the stress of long lines and busy areas. Plus, with the hustle and bustle often associated with weekends, weekdays grant a much more leisurely ambiance.

A quieter environment allows you to truly immerse yourself in your shopping and dining experience without the constant distraction of other visitors. This is especially beneficial for families with children who may feel overwhelmed in crowded environments.

Map Out Your Day

Before heading to the mall, take some time to create a plan that outlines what you want to do and see. This greatly increases your chances of hitting all the attractions and stores at the top of your list. Familiarize yourself with the mall layout and pinpoint the locations of attractions like Nickelodeon Universe and eateries you want to visit. 

Having a clear plan provides a sense of direction, ensuring that you don’t waste precious time navigating through the vast mall. This allows for a more fulfilling visit and guarantees less frustration, especially if you have kids in tow.

Stay Hydrated and Take Breaks

Walking around such a large mall can be tiring, so it’s vital to stay hydrated and take breaks. Make sure to carry a water bottle or take time to grab a drink from one of the many cafes within the mall. Staying hydrated will keep your energy levels up, making it easier to enjoy the attractions and shopping.

Finding time to rest is just as important; taking breaks at various seating areas can allow you to recharge before diving back into activities. This approach will lead to a more enjoyable experience, preventing fatigue and ensuring you can explore everything without becoming worn out.

How to Get to American Dream Mall Stores

Getting to the American Dream Mall is relatively straightforward, as its central location makes it accessible from various parts of New Jersey and New York. If driving, take the New Jersey Turnpike and merge onto Route 3 East to reach the mall. It is conveniently placed near MetLife Stadium, making it easy to navigate for visitors attending games or events at the stadium.

The mall is also accessible via public transport. NJ Transit offers bus routes that serve the area, and visitors can utilize the nearby Secaucus Junction train station, which offers a direct connection to New York City. Once you arrive at Secaucus, you can take a bus or a short taxi ride to the mall.

Other means of transportation such as rideshares or taxis are also popular options. If attending as a group, coordinating a rideshare could save time and parking hassle. Overall, having multiple options simplifies the journey and ensures you can arrive without stress.

Address: 1 American Dream Way, East Rutherford, NJ 07073

What People are Saying


“I loved the variety of stores and attractions! It was a great day out with the family!”– Sarah Collins


“The mall was overwhelming due to the crowds, but still a fun experience overall with so much to do.”– Tom Wood


“Despite the lines, we had a fantastic time at the water park! Just plan ahead.”– Rachel Simmons


“Fantastic shopping experience, but definitely check times for peak hours!”– Lucas Carter


“We absolutely loved the aquarium! Worth every penny!”– Jessica Miller


“Not the best place if you want peace and quiet, but very exciting for families.”– Brian Hall


Nearby Attractions to Check Out

MetLife Stadium

Just a stone’s throw away from the American Dream Mall, MetLife Stadium is a must-visit, particularly for sports fans. Home to the New York Giants and New York Jets, the stadium hosts various events, including concerts and sports games, making it a lively attraction year-round.

Visitors to the area can enjoy stadium tours that provide behind-the-scenes insights into the world of professional football. Whether attending a game or taking a tour, the surrounding excitement adds to the vibrant atmosphere of the American Dream Mall.

Address: 1 MetLife Stadium Drive, East Rutherford, NJ 07073

New Meadowlands Market

Nearby, the New Meadowlands Market offers a unique shopping experience with its flea and street market ambiance. This market is an excellent stop for those looking to find local artisans, food vendors, and one-of-a-kind goods. Exploring the market provides a refreshing contrast to traditional mall stores and is a fun way to support local businesses.

Flea markets typically offer a variety of items, from vintage finds to handmade crafts, making it a great spot for treasure hunting. There’s also a pleasant social aspect as visitors can interact with vendors and meet new people while shopping.

Address: 600 New Jersey 120, East Rutherford, NJ 07073

Meadowlands Racing & Entertainment

For an entertaining evening, Meadowlands Racing & Entertainment offers horse racing and a lively atmosphere. Guests can watch live horse racing while enjoying dining options at the venue. The entertainment includes a robust agenda of events beyond racing, making it an attractive option for visitors seeking evening thrills after a day at the mall.

With live race broadcasts and numerous dining options, it is an exciting destination to unwind after a bustling day exploring the American Dream Mall.

Address: 1 Racetrack Drive, East Rutherford, NJ 07073

Final Thoughts

The American Dream Mall presents a truly multifaceted experience. With its numerous stores and attractions, it is a destination appealing to shoppers, adventurers, and families alike. When planning your visit, consider weekday trips for more spacious exploration, prepare a list of must-visit stores and attractions, and take advantage of various amenities designed for comfort. Visitors can fill entire days with fun activities not only at the mall but also nearby attractions, ensuring a well-rounded outing.

This incredible mall is not just about shopping but offers experiences that can create lasting memories. So, gather your friends and family and prepare for an exciting day full of exploration and enjoyment. To discover more about other attractions and vacation ideas, check out some of the best weekend getaways in New England or explore places to visit in New Jersey for future adventures!