Coors Brewery Tour (Everything To Know Before A Visit)

“I really enjoyed the Coors Brewery Tour! The guides were knowledgeable and passionate about beer. The tasting room was a fantastic experience!”

– Jamie L.


“The Coors Brewery Tour is a must-see! It’s very informative, and the beer tasting is a great way to finish off the tour!”

– Michael T.


Coors Brewery Tour Overview

The Coors Brewery, located in Golden, Colorado, is a prestigious institution in the world of brewing. Established in 1873, it has a rich history that intertwines with the culture of American beer-making. Visitors can experience the personal touch and craftsmanship that highlights the Coors legacy while enjoying the beauty of the Rockies surrounding the brewery. The Coors Brewery Tour offers a professional insight into the profound brewing processes and provides an in-depth look at how beer moves from hops and barley to a refreshing bottle. The intricate details of brewing that unfold during the tour include everything from selecting the highest quality ingredients to the technology that enables large-scale production while maintaining quality.

The tour usually lasts approximately one and a half hours, bustling with interactive exhibits and informative presentations. It caters to both beer enthusiasts and casual drinkers alike, combining education, history, and fun. The experience is rounded off with a tasting session at the end, where attendees can sample different brews that the brewery offers. Visitors note how enjoyable and enlightening the tour is, emphasizing the capable guides who make the learning experience engaging.

As you walk through the factory, you will be amazed by the sheer scale of the operations and the stunning views of the surrounding mountains. The informational displays share the legacy of the Coors family and their contributions to the American brewing industry. Many guests who have attended the tour often mention how impressed they are with the cleanliness and organization of the brewery, showcasing the dedication of the Coors team to both crafting great beer and maintaining a pristine environment.

The Coors Brewery Tour offers a unique blend of history, culture, and social engagement, ensuring that you leave not only with a greater appreciation for beer but also for the dedication that goes into creating it. It is an experience suitable for individuals, couples, or even families, further proving why it has become a favored destination in Colorado. Planning a visit encompasses more than just the tour; the entire experience unfolds amid the vibrant atmosphere of Golden, where outdoor adventures and additional attractions await.

Whether you are a local or visiting, the Coors Brewery Tour represents an exciting opportunity to explore one of America’s favorite breweries. The excitement and appreciation for quality brewing resonate well throughout the tour, leaving guests eager to share their experiences and the delightful flavors of Coors beer with friends and family.

How to Plan a Visit To Coors Brewery Tour

Planning a visit to the Coors Brewery can be an exciting adventure, and a little preparation can go a long way in ensuring you have a memorable experience. The tours are available from Thursday through Monday, making it convenient for both locals and tourists to schedule a visit. It is recommended to book your tour in advance, as spots can fill up quickly, particularly on weekends. Reservations can usually be made through the official brewery website, ensuring that you secure your spot for a specific date and time. The cost of the tour is $20 for adults aged 21 and over while offering discounts to those under 21 and active military personnel, priced at $10 with valid ID. Observing these guidelines can help you avoid any disappointment.

Arriving early on the day of your tour is also advisable. This allows time to check-in, explore the visitor center, and enjoy additional activities that may be taking place around the brewery. The visitor parking lot is available for guests, but it’s wise to check if there are any special events occurring in the area during your visit that could affect access or parking availability.

Dress appropriately for the occasion. The brewery may have specific guidelines around appropriate clothing, especially given that you will be walking through an operational facility. Comfortable shoes are a must, as you might be covering a fair bit of ground while exploring the various sections of the brewery. Moreover, keep in mind that the brewery atmosphere can be cool, so layering your clothing can help you adjust accordingly.

Furthermore, just as important as planning your attire is planning your companions. Guests aged 21 and older will enjoy the tastings offered at the end of the tour. However, underage teenagers or children should also accompany parents or guardians. Having the whole family engage in the experience can lead to creating cherished memories together, even if some members don’t partake in the tasting sessions.

Furthermore, since the brewery is located in beautiful Golden, Colorado, you can include exploring nearby attractions as part of your planning. Incorporating visits to places like the Golden History Tours, Adventure West River Tubing, and several breweries nearby could enhance your trip and provide insight into the thriving local culture. Additionally, if time permits, find moments to extend your visit to enjoy the breathtaking Colorado scenery or try out some activities in the area, such as biking, hiking, or dining at local restaurants. Making an entire day of the brewery visit can be an enriching experience, integrating the pleasures of exploration, relaxation, and enjoyment.

What to Do During a Visit to Coors Brewery Tour

During your visit to the Coors Brewery, several engaging activities will allow you to truly immerse yourself in the brewing culture. These activities encompass everything from guided tours through production lines to personal interactions with knowledgeable guides who bring the brewery’s history to life through engaging stories. You will start the experience at the welcome center where you can check in and receive essential information about the brewery and tips on how to ensure you make the most of your visit.

The tour itself is crafted to provide insights into the various brewing methods. You will witness stages of the brewing process, learning about the selection of ingredients like hops and malted barley. The guides often share interesting anecdotes that highlight the Coors family, their vision, and legacy. Furthermore, you may even catch glimpses of the modern technology employed in large-scale brewing, showcasing the balance of tradition and innovation within the industry. It’s excellent for understanding not just the technical side but also appreciating how decades of craft have produced a recognizable product.

Another key element of the tour involves opportunities for tasting the brews. Tasting sessions are laid-back and can be an enjoyable social experience, so engaging with other guests enhances the atmosphere. You get to sample a diverse selection of Coors beers, from their iconic lagers to seasonal brews, facilitated by skilled staff members who help explain the flavors and characteristics of each beer. The tasting room is designed for relaxation and conversation, ensuring that you are not just learning but also enjoying the various craft flavors.

In addition to these guided activities, explore the visitor center’s retail shop; it’s an excellent place to find unique merchandise, souvenirs, and specialty items from the Coors Brewing family. Grabbing branded items, accessories, or memorabilia can serve as great reminders of your visit. Engaging in this way lets visitors take home a piece of the experience, perfect for anyone looking for a unique gift.

Completing your visit at the Coors Brewery means applying what you’ve learned. Engaging in friendly discussions with guides or staff members can lead to a deeper appreciation of beer culture and brewing. If you’re inspired during your visit, make an effort to note down experiences or flavors you enjoyed, as it can help you when selecting beers in the future or even fostering a newfound interest in brewing your own beer.

When To Visit Coors Brewery Tour

Choosing when to visit the Coors Brewery can significantly impact your overall experience. As mentioned earlier, the tours are offered from Thursday to Monday. Weekends often see higher traffic with many brewery enthusiasts eager to partake in the tours over their days off; hence, weekday tours could allow for smaller groups, resulting in a more intimate experience. Those who prefer a quieter atmosphere might find weekdays to be more favorable.

The Coors Brewery also experiences variations in visitor flow by season. Spring and summer promise warmer weather and beautiful views of the Rocky Mountains, providing a picturesque backdrop. However, these seasons also attract larger crowds, especially with tourists arriving to enjoy the great outdoors. If you wish to explore beyond the brewery, visiting during spring or early summer allows for the exploration of nearby parks, trails, and outdoor activities, providing fulfillment moving beyond the brewery alone.

On the other hand, fall allows visitors to enjoy colorful foliage and cooler temperatures. Afternoon tours in this time of year can be breathtaking, and often, you can close a brewery visit with scenic excursions through the changing colors of the landscape. Winter might bring colder temperatures, but it can also provide a cozy atmosphere, especially inside the brewery. Special holiday events sometimes occur, contributing to an exciting cultural experience.

Ultimately, timing your visit according to your preferences and local events, holidays, or weather can significantly enhance your experience. If you aim for a more personal and relaxed tour, consider visiting during off-peak hours and seasons. Align your plans with local happenings, ensuring you maximize your visit’s cultural richness while enjoying the Coors Brewery Tour.

Amenities and Facilities in Coors Brewery Tour

The Coors Brewery offers an array of amenities and facilities designed to enhance the visitor experience. Upon arrival, the welcome center provides a comfortable space for guests to gather before their tour begins. Inside, visitors can find informational resources, maps, and brochures, which can be useful for planning both the brewery experience and any subsequent exploration of the surrounding Golden area.

Restroom facilities are conveniently available within the welcome center, ensuring comfort for all guests. For those who may need special accommodations, the Coors Brewery prides itself on providing accessible facilities for individuals with disabilities. This commitment to accessibility extends to the brewery tours themselves, often including accommodations to ensure that everyone can enjoy the experience fully.

The tasting room serves as a focal point toward the end of your visit. Here, you can enjoy craft beer tastings, making it an ideal setting for social engagements with fellow guests. The staff members present are equipped not only to serve but also to share their extensive knowledge of the various brews available. Support staff also assist in managing the flow of visitors during tastings to ensure adequate time and attention expressively provided to each group of guests.

Another amenity worth mentioning is the retail gift shop. This shop carries an eclectic array of Coors merchandise, from souvenirs to specialty items that cater to beer enthusiasts looking for unique products to take home. Here, you can find memorabilia that makes for wonderful gifts for yourself or others interested in the brewery experience.

Finally, the brewery often hosts local events and festivals that celebrate the rich beer culture in Colorado. These events frequently include food pairings, music, and even special limited-edition brews. Be sure to check the brewery’s schedule of events when planning your visit, as attending one of these special occasions can significantly enhance your experience.

Tips to Consider During a Visit To Coors Brewery Tour

Booking in Advance is Key

One of the most important tips is to book your tour in advance. Although the Coors Brewery makes an effort to accommodate walk-in guests, the tours do fill up quickly, particularly on weekends. Booking ahead ensures that you secure your desired time slot and reduces the likelihood of disappointment upon arrival.

By reserving your spot early, you can also help coordinate your plans with any group you may be visiting with. Whether you’re visiting with friends or family, having a set schedule can make the day flow smoothly. Be sure to verify if there are any special events planned during your visit, as this might also influence the tours available on a specific day.

Wear Comfortable Shoes

On a visit to the Coors Brewery, you will be walking around a large facility. Comfortable shoes are a must to ensure that you enjoy the experience fully without any discomfort. Many guests comment on how walking through the brewery can be a bit tiring, especially coupled with the excitement of learning and tasting, thus wearing supportive shoes will keep you comfortable throughout your visit.

Dressing in layers is also encouraged, as this allows you to adjust your clothing to match changing temperatures throughout the day. Whether you’re stepping outside post-tour to enjoy the scenery or moving through the cooler indoor areas of the brewery, being comfortable makes for a more enjoyable visit.

Engage With Staff and Guides

Don’t shy away from engaging with the staff and guides during the tour. They are there to share their expertise and passion for brewing with guests, often eager to answer questions and provide insights beyond what is presented during the tour. Engaging directly with the guides offers personal anecdotes and stories that enhance your appreciation of the craft and culture surrounding the Coors Brewery.

Moreover, they may offer wine-tasting tips or suggestions for local restaurants and points of interest in Golden. Engaging with the staff not only enriches your personal experience but potentially fosters connections, making for a memorable visit.

How to Get to Coors Brewery Tour

Finding your way to the Coors Brewery is straightforward, making it accessible for anyone in the Colorado area. Located at 1221 Ford Street in Golden, Colorado, the brewery is easily reachable from major highways, including Interstate 70, which connects Denver with greater areas in Colorado. If you are driving, ample parking is available on-site for guests. However, during peak hours or special events, it’s wise to arrive early, as parking can fill up quickly.

The brewery is also accessible by public transportation. Visitors can use local bus services that connect Golden to nearby urban centers, including Denver. For those looking to take advantage of a fun experience, opting for group tours or shuttles providing transportation to the brewery can negate the hassle of parking entirely, letting you enjoy tasting sessions without the worry of driving.

By planning your method of arrival and familiarizing yourself with the location’s layout beforehand, you ensure a stress-free visit to discover the beauty of Coors beer-making. Remember to arrive early, park efficiently, and get ready to indulge in a wonderful experience with every aspect of the brewery.

Address: 1221 Ford Street, Golden, CO 80401-1132

What People are Saying


“The guides were knowledgeable, and the gift shop was a highlight!”– Fireandice29


“The tour was fantastic, with informative guides and a good variety of beers at the tasting stations!”– Joe R


“I recommend planning ahead for tours and enjoyed the tasting lounge experience a lot!”– Ed H


“An unforgettable time and beautiful views!”– Chris B


“The brewery tour was informative. I loved every moment!”– Jessica F


“It exceeded my expectations; from history to tasting, everything was perfect!”– Liam S


Nearby Attractions to Check Out

Golden History Tours

Golden History Tours offers visitors a dive into the rich history of this charming town. Through guided walks and storytelling, you can learn about the area’s heritage, famous figures, and significant events that helped shape Golden. Various tours are available that cater to anyone from history buffs to families with children.

The tours typically encompass both indoor and outdoor experiences, ensuring a comprehensive understanding of local history while exploring various landmarks. It’s an engaging addition to your visit, complements well with the Coors Brewery Tour, and enriches your overall experience in Golden.

Address: 1010 Washington Ave, Golden, CO 80403

Adventure West River Tube and E-Bike Rentals

For an outdoor thrill, Adventure West offers river tubing and e-bike rentals, providing a fantastic way to enjoy the beauty of Golden’s surroundings. Tubing down the river is particularly enjoyable in the warm months, making for an exciting way to cool off. For those who prefer land exploration, e-bikes provide an excellent opportunity to cover more ground while enjoying Colorado’s scenic views.

This attraction pairs nicely after your brewery tour, transforming your day into a blend of relaxation and adventure. Embracing the mountain air while riding or floating brings an experiential rhythm to your visit that is both heart-pumping and scenic.

Address: 423 10th St, Golden, CO 80401

Mines Museum of Earth Science

The Mines Museum of Earth Science at the Colorado School of Mines is a remarkable attraction. It showcases geological and mineralogical exhibits, including a vast array of minerals, gemstones, and fossils. The museum offers interactive displays, making it entertaining and educational for all ages.

Visitors can experience hands-on exhibitions that allow for fun learning opportunities. This museum provides a wonderful educational contrast to the technical world of brewing experienced at Coors Brewery, making for a fulsome day of exploration about the earth and its bounty.

Address: 1310 Maple St, Colorado School of Mines, Golden, CO 80401-1800

Final Thoughts

The Coors Brewery Tour stands out not just as a lesson in brewing but also as a remarkable experience steeped in history, craftsmanship, and enjoyment. From the captivating tours to the interactive tasting sessions, each aspect of the experience cultivates a deeper connection to what goes into beer-making.

Planning ahead for your visit can significantly augment your enjoyment. Effective organization ensures not only a straightforward tour through the facilities and beverages but also allows the opportunity to discover the other outstanding attractions that Golden has to offer. By weaving together a day that includes the brewery along with nearby attractions, you create a richer, highly rewarding visit, one filled with memories that will linger long after you leave.

If you are looking to delve further into diverse elements of travel or take inspiration for your journey, check out additional topics like the best places to visit in Colorado, or discover unique accommodations perfect for your getaway at the best places to retire in Colorado. Don’t miss out on other fascinating adventures that await you!